AUCKLAND, Today: JCDecaux is beefing up its SMARTFRAME network with two new digital portrait sites at Northlands shopping centre in Christchurch—right in the heart of serious retail foot traffic.
“We continue to invest in the growth of our SMARTFRAME network, giving brands a premium canvas to deliver bold, memorable campaigns,” said Phil Eastwood.
“By combining elevated visibility with high consumer footfall, Northlands offers the kind of attention-rich environment where Out-of-Home truly performs.”
The new screens sit on Main North Road, a key link between the CBD and northern suburbs. With over 120 retailers, Northlands is a magnet for shoppers.
“By combining elevated visibility with high consumer footfall, Northlands offers the kind of attention-rich environment where Out-of-Home truly performs.” – Phil Eastwood
Think Farmers, Woolworths, The Warehouse, Hoyts—big brands that bring big crowds. It’s a prime spot for advertisers looking to catch people mid-shop and influence spend.
SMARTFRAME doesn’t mess around. It’s seven times bigger than your average street furniture, elevated for clear views, and placed where it gets noticed.
The network targets high-spending urbanites, especially those aged 24 to 39—ideal for brands chasing that sweet spot in the market.
It’s also tech-friendly, supporting programmatic buys and using a near-standard 9:16 ratio, making it easy to repurpose digital and social content for the big screen.
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