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AUCKLAND, Today: Digital media specialist Web Antler has announced the addition of a new lead to their growing agency team. Richard Sell joins as digital account manager “to further expand client services and innovative digital offerings”.

Sell previously held positions at Air NZ and Book Depository, and agencies Carat, Republik and Publicis Groupe’s adtech arm VivaKi.

Web Antler director Braden Dawson said: “As a digital specialist, Richard joins the team to strategise and develop digital and media solutions, along with identifying new opportunities in order to best respond to the varying needs of clients.

Richard Sell said: “I’m excited to be working for an emergent agency and to be part of the growth of the business.


“Traditional high-cost channels such as TV may not be an option for some, so we have to be very clever with our strategy.”

“In particular, I’m really looking forward to working with innovative SMEs, where a more tailored and bespoke approach is required. Traditional high-cost channels such as TV may not be an option for some, so we have to be very clever with our strategy.”

“This latest hire represents a pivotal growth phase for Web Antler as recent client wins include Max, Barkers, Skills.org, Forté Flooring and Gravity Internet.

“Along with servicing clients’ digital and media needs, Web Antler’s strategic approach has helped brands achieve award-winning results, exemplified with Gravity’s recent Best Broadband Service Provider Under 10,000 Customers title at the Broadband Compare Awards.

“It’s an exciting phase for the company as we move from emergent to established digital specialists.

“Richard’s built a solid reputation for thinking outside the box of standard digital and media operations.”


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