AUCKLAND, Friday: TikTok and TBWA today announced the release of a new white paper titled Storytelling in the Next Creative Renaissance, which takes an in-depth look at the role creativity and innovation play in contemporary marketing strategies.

AUCKLAND, Friday: A great television advertisement sticks in our memory, says The Spinoff staff writer Tara Ward – “but nothing makes an ad more compelling than when it stars an unforgettable fictional character”.

AUCKLAND, Saturday: UK media company AE Live’s Auckland-based creative design agency Ignite has delivered a global design package for the Rugby World Cup in France.

HAMILTON, Friday: Waikato public relations firm HMC has launched a new podcast, Crunch, designed to “lift the lid on public relations and communications and encourage crucial conversations on subjects that affect business leaders and professionals across a wide range of industries”.

AUCKLAND, Today: oOh! & Shout’s Poster Boys won top prizes at last night’s Battle of the Ad Bands 2023, held at Galatos Auckland.

AUCKLAND, Today: Clear Hayes subscription service CHPR is bringing its free networking event, The CHPRty to Auckland, this Wednesday 13 September.

AUCKLAND, Today: The IAB New Zealand released its latest 2023 Digital Advertising Revenue Report, providing a snapshot of Q2 2023 and H1 2023, along with trends, to provide a contextual overview of the New Zealand digital advertising market.

AUCKLAND, Thursday: Stuff continues to have the largest national audience across print and digital media, according to the latest Nielsen readership survey results (scroll down for the link to the complete data).