GumGum launches in NZ

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GumGum, a leading Sydney-based computer vision platform for marketers and the original inventor of In-Image advertising, has announced that it is launching its visual web advertising platform in New Zealand.

FCB, True, justONE shine at DM Awards

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Last night the winners of the 2016 NZ Direct Marketing Awards were unveiled in The Great Room at The Langham. Close to 600 guests celebrated the campaigns that epitomised the Natural-Born Communicators. Air New Zealand (agencies FCB & True), and Foodstuffs (justONE) proved to be the champions of the night, taking out the top awards – the Grand Prix and the Nexus Supreme, respectively.

Gunn crowns OMD

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OMD New Zealand made a significant contribution to the global tally that took OmnicomMedia Group agency OMD Worldwide to be named the world’s most creative media agency network by the Gunn Report for Media, maintaining its 11-wins unbeaten record since the report was launched.

Beer – the beautiful truth

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In a New Zealand first, from today the country’s two largest beer producers will add nutrition information panels to the back of bottles, cans and packaging, helping consumers to be more informed about what they are drinking.

Where Mobile ads meet technology

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A team of top Australasian mobile advertising specialists has been signed to speak at the 2nd annual Modern Marketing Summit forum in Auckland on Thursday 6 April 6, from 8am-7pm. The venue is the Maritime Room at:Viaduct Harbour.