Robber’s Dog has announced the signing of award-winning director, Robin Walters. Having worked with brands including Ebay, NZTA, Hyundai, Nibble, McDonald’s and Spark, Walters has been providing his unique approach to short-form commercials for more than a decade.
The 9th annual AD STARS festival is underway in Busan, South Korea, with a kiwi adman down as one of the keynote speakers. Wayne Pick, Creative Director at Colenso BBDO/Proximity Auckland is there to share examples of brands with purpose.
A step into the unknown for Auckland/Sydney television production service, Film Construction as it brings the AMP-sponsored Dare to Dream series to TVNZ. Dare to Dream is a six episode documentary series featuring ordinary kiwis doing extraordinary things.
Just a few days left for the people of Wellington to experience Whittaker’s latest marketing campaign with a pop up store in the central city. The K Bar store in Upper Cuba Street has been open for just over a week and has been promoting three new products to the Whittaker’s range of chocolates.
New Zealand media is showing its softer side with support for the Cancer Society’s Daffodil Day (nationwide today).
OMD Wellington has announced managing partner, Matt McNeil has resigned. He’s been with the company for six years and a statement from OMD says he’s leaving to focus his efforts on a start-up venture.
Good news for traditional media in Australia this past week. Data released in Sydney show during the month of June, most Australians got their news from traditional formats.
Colenso BBDO admits it was a nervous time coming up with a new campaign for Mainland cheese after years of heritage advertising centred around the theme that Mainland isn’t just a place, it’s a philosophy – that good things take time.
American Olympic swimmer Ryan Lochte has lost all four of his major sponsors following his apology for an “exaggerated” story about being robbed at gunpoint at the Rio Games – and comedian Steven Colbert was quick to pounce.
New Zealand’s on-line marketing tool is about get a facelift with a significant technology upgrade over the next two years. Tourism New Zealand is looking for a technology partner(s) who can design and deliver a new marketing website.
Republik have pulled off the near impossible in getting the country’s media organisations to allow their news presenters to be used on a new fund-raising commercial for Starship Hospital.
After a 2015 campaign “across Australia and New Zealand” – described by Clemenger BBDO Sydney as “hugely successful” (but to be fair, it made little impact on this side of the Tasman) – GE and Clemenger Sydney say they have taken their Tweeting Machines campaign global.