Pead PR has added a tourism jewel to its business after winning a competitive pitch for Milford Sound and Queenstown premium tourism operator, Southern Discoveries.
Kids ask the tough questions in NZME election campaign
The New Zealand Herald and Newstalk ZB’s election coverage has been launched, with a co-branded marketing campaign encouraging New Zealanders to stay well-informed on the major political issues.
Peter Brown poses the 2-seconds test
Peter Brown – founder of K Rd agency Roycroft Brown – has taken up the cudgels on behalf of the humble street poster ad. “The key is the two-second test,” he says in a Q+A in the latest issue of Phantom Billstickers’ Phan Mail: “Does it convey the message quickly and clearly?”
The future according to Google?
Google is leading a global charge to ensure that innovative internet companies stay on the straight and narrow. But what if things get out of hand? Read on …
Arrivals & Departures: Stuff rebrands – and taps Sinead Boucher
Fairfax Media NZ – now rebranded as Stuff – has appointed Sinead Boucher as CEO. Previously, she was Fairfax’s group executive editor for four years and before that was part of them team which developed the Stuff website.
Maritime NZ up for pitch
Maritime New Zealand has put its creative and media accounts up for pitch after six years with FCB.
Colenso, Clemenger through to Clio shortlist
Colenso BBDO has emerged in the Clio Awards shortlist – out yesterday – with six finalists. Clemenger BBDO|Touchcast was the only other NZ shop through, with two finalists.
AI in focus as sales powwow looks to humanise ad interactions
The Future of CX: How AI will humanise every customer journey is top of the menu when Aussie-based CRM outfit Salesforce holds its one-day Basecamp 2017 in Auckland at the end of this month.
Preview: Augusto reveals Labour’s first election ad
Augusto Auckland has today unveiled Labour’s first 2017 election TVC, which focuses on the opportunity New Zealanders have “to seize the moment and vote for a party that will start to build a better country”.
Colenso helps Spark celebrate the power of little
Spark has unveiled its Little can be Huge brand platform, via Colenso BBDO, which aims to celebrate the little victories in life that can add up to huge wins.
Facebook and Tiger Pistol prime ‘simple’ hyper-local targeting for ANZ
In the shift to personalisation at scale, Facebook Australia and New Zealand and its marketing partner Tiger Pistol have announced local community targeting for multi-location marketers.
Yahoo Platforms launches media-agnostic Audience Insights tool in NZ
Yahoo Platforms has developed a new interactive tool – said to be the first media-agnostic tool of its kind in the NZ market – that enables marketers and agencies to explore Yahoo’s proprietary, cross-device data assets to better understand their customers and prospects.