M+AD!

TVNZ’s Content Solutions and Blacksand teams led Mercury’s Shortland Street campaign development, in collaboration with producers South Pacific Pictures, and Mercury’s marketing team and their agency FCB Media. Satellite managed the national roadshow and Staples executde its innovative virtual reality concept.

The Auckland Council advertising pitch, which includes the Auckland Council, ATEED and Auckland Transport accounts, has been awarded to a collection of agencies, according to a report in Tangible site Stoppress.

Colenso, FCB, BC&F/D, Y&R, True, Special star in Effie Worldwide named the most effective marketers in the world, based on the global results of the 2017 Effie Effectiveness Index.

“Following Nielsen’s online net ratings data release, many were questioning where KPEX sits in the picture, so we take a look at comScore’s picture of the top 100 desk top and mobile properties among NZ consumers.,” writes b2b marketer Michael Lams.

Auckland-based digital advertising sales company Ad2one has signed a partnership agreement with NZ online shopping intelligence site PriceMe for the rights to sell onsite advertising/programmatic, uncoupled data and audience retargeting across PriceMe audiences.

MotorSport New Zealand presented five awards to journalists, producers, communicators and photographers from around the country in recognition of the imagery and content captured and created over the past year which conveyed New Zealand motorsport news to fans at home and overseas.

DDB NZ came out of Friday’s Australian AWARD Awards ranked at No 2 Agency of the Year, while Clemenger BBDO|Touchcast Wellington came in 3rd – and scored a Gold Pencil for NZTA Hello.

Two campaigns demonstrating the real impact public relations can have on social change share the Supreme Award in the 2017 Public Relations Institute of New Zealand (PRINZ) Awards, celebrated in Christchurch last night.

Reese Witherspoon’s engaging posts resoundingly beat Justin Bieber’s large following when it comes to impact on Kiwis on social media, according to new research from Kantar TNS New Zealand.

SAN FRANCISCO, May 26: Google is to use billions of credit card transactions in an effort to prove that ads shown to users are driving purchase – even in offline stores – in a move that has sparked criticism for its impact on user privacy.

Christchurch-based boutique shop Q Brand Agency is celebrating the launch of its latest campaign – the branding of the Our Neighbourhood project for Auckland’s Eden Park.