DDB has just launched McDonald’s new brand campaign for 2017, using insights from recent consumer brand research. “It takes a fresh approach on an experience we can all relate to,” says DDB ECD Shane Bradnick.
GumGum, a leading Sydney-based computer vision platform for marketers and the original inventor of In-Image advertising, has announced that it is launching its visual web advertising platform in New Zealand.
Last night the winners of the 2016 NZ Direct Marketing Awards were unveiled in The Great Room at The Langham. Close to 600 guests celebrated the campaigns that epitomised the Natural-Born Communicators. Air New Zealand (agencies FCB & True), and Foodstuffs (justONE) proved to be the champions of the night, taking out the top awards – the Grand Prix and the Nexus Supreme, respectively.
FCB delivered the creative and media strategy for a Pak’n Save campaign that celebrates the “low-cost union of delicious turf and surf in the tasty state of meatrimony.
Leading Australasian marketing content company, WPP AUNZ Limited delivered an A$141.6 million NZ$150m) profit in the year to 31 December 2016.
Last night – over beers, rosé and an espresso martini – the Golden Dawn in Ponsonby Road hosted a 40-strong contingent of Kiwi agency & business people travelling to Austin Texas for SXSW 2017.
The CAANZ PR/Social Media/Experiential Committee has published part two of its series on future trends, in which prominent comms professionals try to give insights into what 2017 holds for the industry.
OMD New Zealand made a significant contribution to the global tally that took OmnicomMedia Group agency OMD Worldwide to be named the world’s most creative media agency network by the Gunn Report for Media, maintaining its 11-wins unbeaten record since the report was launched.
In a New Zealand first, from today the country’s two largest beer producers will add nutrition information panels to the back of bottles, cans and packaging, helping consumers to be more informed about what they are drinking.
A team of top Australasian mobile advertising specialists has been signed to speak at the 2nd annual Modern Marketing Summit forum in Auckland on Thursday 6 April 6, from 8am-7pm. The venue is the Maritime Room at:Viaduct Harbour.
Cycling is the focus for Clemenger BBDO’s newest campaign for the NZ Transport Agency. Feel More, Ride More is the first stage of an ambitious three-year programme aiming to get 10 million more trips made by bike by 2019.
Downtown Auckland full service digital agency Union Digital has expanded its capability and global reach by joining forces with fellow WPP AUNZ digital agency, Melbourne-headquarted DT, the region’s largest creative technology group.