LIA entry call

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The London International Awards has issued its 2018 call for entries. Entries must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.

Marketing’s greatest challenge: Remaining relevant in the face of digital

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Guest editorial by Andy Pattinson, managing director ANZ at Seismic Software Sydney: Marketers need an increasingly wide set of skills to stay relevant in the digital era. Marketing automation and data collection / activation are slowly gaining ground on traditional campaigns, and innovations like Artificial Intelligence, Augmented / Virtual Reality or voice activation are finding applications in marketing.

They gulped down the message (and the fizz)

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Giving away free samples is a tried and tested way of promoting product. If you do it well, you can create a quite a stir on the street. Beverage company Charlie’s discovered this a few years ago, and has now taken the idea to the next level, with Phantom Billstickers.