Adshel New Zealand has announced the launch of Adshel Live Unbundled, as they break up their digital packs to advertisers more buying and creative flexibility across the Adshel Live network.
Sorrell exit signals end of the holding group model?
Millions of words – mostly conjecture – have already been written about the “resignation” of Sir Martin Sorrell from WPP, and what this means for the ad world.
Ponsonby entertainment precinct’s first digital billboard
APN Outdoor is celebrating its “commitment to high-tech and agile outdoor solutions” with the launch of the first and only large format digital sign in Ponsonby, located in entertainment precinct Ponsonby Central.
Bobux NZ goes global (no small feat!)
Looking to accelerate its international growth in 2018, NZ-based shoe brand Bobux is launching its new season with a global campaign created with agency partner Running with Scissors Auckland & London.
Westfield creates new visual identity
Westfield Australia & NZ owner Scentre Group has unveiled a new visual identity for its shopping centres on both sides of the Tasman, aiming for a more contemporary, invigorated and colourful brand.
Ad campaigns need PR element ‘to increase effectiveness’
Effective ad campaigns increasingly have a PR element “baked in”, according to a new report ftrom London-based marketing intelligence service Warc.
LIA entry call
The London International Awards has issued its 2018 call for entries. Entries must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.
Air NZ still No 1 in Australia
For the second consecutive year, Air New Zealand has been recognised as Australia’s most reputable company in the Reputation Institute’s annual Australia Corporate Reputation Index.
Marketing’s greatest challenge: Remaining relevant in the face of digital
Guest editorial by Andy Pattinson, managing director ANZ at Seismic Software Sydney: Marketers need an increasingly wide set of skills to stay relevant in the digital era. Marketing automation and data collection / activation are slowly gaining ground on traditional campaigns, and innovations like Artificial Intelligence, Augmented / Virtual Reality or voice activation are finding applications in marketing.
Lightbox screens a Kiwi take on hit TV show Suits
Auckland, April 19: From the bright lights of New York City to a dull office in suburban New Zealand, Lightbox has debuted its own version of the TV phenomenon that is Suits.
DDB mini-drama invites us into the Home of Premium Drama
DDB has created a new tvc campaign to showcase Sky TV as “the home of premium drama”, and still the most viewed drama provider in NZ. The 90sec spot – labelled by the agency as a ‘mini-drama’, is called Poisoned Chalice.
They gulped down the message (and the fizz)
Giving away free samples is a tried and tested way of promoting product. If you do it well, you can create a quite a stir on the street. Beverage company Charlie’s discovered this a few years ago, and has now taken the idea to the next level, with Phantom Billstickers.
