Axis 2017 draws nigh

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Just three weeks till entries close for Axis 2017 – at 4pm on Tuesday 24 January. This year’s awards show will be held at the Viaduct Events Centre on Thursday 16 March.

Global ad revenue ‘back on track’

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Big brand budgets and quadrennial events such as the Olympics, European Football Championship and US Presidential Election drove 2016’s global advertising revenue growth to US$532 billion (NZ$746), according to the Global Advertising Trends report from IHS Technology’s Advertising Intelligence Service.

Photo campaign outed cheating hubby

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“I slept like a baby that night. I felt I had finally moved on.”– Hard not to grin at these defiant words from a scorned Hawera wife who swears she has no regrets about postering the town with nude shots she found on the smartphone of her long-time cheating husband with his scarlet woman – one of them taken in his daughter’s bed.

CrickHQ taps Kevin Roberts

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Kevin Roberts has taken a new direction in the next step in his post-Saatchi career – he’s been appointed chair of Wellington-based global sports tech company CricHQ. Roberts has invested a million NZ dollars, so has bought himself some decent skin in the game.

D&AD Next Awards open for entries

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London: The 3rd D&AD Next Awards has opened for entry. D&AD’s Next series bridges the gap between the D&AD Professional Awards and New Blood programme by identifying the best new talent and promoting them back to industry.

Marketing trends – the evolution continues

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By Bill Binch, MD at ANZ’s Sydney-based global marketing software provider Marketo: As 2017 begins, the marketing industry in NZ and Australia once again has proved – perhaps more so than many others – that it shifts year-to- year, season-to- season, and even minute-to- minute. 2016 brought many changes and new trends to the marketing landscape, ultimately transforming the way marketers operate permanently.