Marketing: 6 ways to boost bottom line with dynamic content

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By Marketo MD Bill Binch: In a busy, bustling online world full of texts, snaps, pings and chats, marketers need to be strategic when developing email content that will break through the noise and resonate with their target audiences. To stand out from the 215.3 billion emails sent in 2016 alone, content needs to be engaging and dynamic.

Aussies eye TRN

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ASX-listed Southern Cross Media Group has confirmed it’s keen on NZME’s New Zealand radio empire, The Radio Network, and has let the Kiwi company know, according to a report in NBR Online.

Head line for sale on Trade Me

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An unintentionally risqué Lion Red poster from 1993 is now on sale at Trade Me (scroll down for the address) for $200, courtesy of Platinum Sales Auckland’s Terry Marston, who obtained it from “a mate” who worked for Lion Nathan.

Oscar joins Kiwis @ D&AD

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London 27 February – With just two months to go, D&AD has announced the signing of 2015 Oscar-winning filmmaker/adman Armando Bo, plus Joaquín Cubría (ECD at Buenos Aires agency DAVID), and DJ Zane Lowe (son of Radio Hauraki co-founder Derek Lowe) as additions to its headline speakers panel (which already this year includes two Kiwis – DDB’s Damon Stapleton and Colenso’s Nick Worthington). The  festival runs Tues-Thurs 25-27 April.

GumGum launches in NZ

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GumGum, a leading Sydney-based computer vision platform for marketers and the original inventor of In-Image advertising, has announced that it is launching its visual web advertising platform in New Zealand.

FCB, True, justONE shine at DM Awards

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Last night the winners of the 2016 NZ Direct Marketing Awards were unveiled in The Great Room at The Langham. Close to 600 guests celebrated the campaigns that epitomised the Natural-Born Communicators. Air New Zealand (agencies FCB & True), and Foodstuffs (justONE) proved to be the champions of the night, taking out the top awards – the Grand Prix and the Nexus Supreme, respectively.