PARIS, Thursday: Epica Awards operations director Nicolas Huvé writes: “Here in Paris, Autumn is slowly settling in, but no time to jump in the leaves as we are full steam ahead in our entry season.
AUCKLAND, Today: The most creative and innovative uses of the print medium will be celebrated on Monday 3 February as part of Stuff’s inaugural Paper Planes competition, judged by ad legend Sir John Hegarty.
Wrike, a cloud-based collaboration and project management platform, has joined forces with B2B marketing engagement agency Marketo, which has bases in Australia and NZ.
AUCKLAND, Today: Ahead of this weekend’s launch of a significant new NZ gifting hub – Joyable – M+AD enlisted founder Rochelle Sheldon for a timely Q+A session.
THE MOUNT, Today: Long-established (20-odd years) creative agency Wave, with Tauranga’s Youth Advisory Group and Mount Brewing Co, have cooked up a plan to increase youth engagement in the upcoming local body elections. Wave CD Craig Parker also cooked up this Q+A for M+AD …
AUCKLAND, Today: KPEX is New Zealand’s second-largest online media platform, after Google. “It offers greater audience reach than Facebook and YouTube combined in this region,” says Kiwi Premium Ad Exchange ceo Simon Birkenhead.
AUCKLAND, Today: “The numbers speak for themselves,” says Stuff GM of Newspapers Ben Rose. “With millions of New Zealanders enjoying, trusting and supporting print, it’s a channel that marketers overlook at their peril.” In this short Q+A, Rose mounts a stirring defence of the power of print, and reminds us it remains a preferred news medium for nearly 2 million Kiwis …
LONDON, Tuesday: Epica Awards director Mark Tungate – a Paris-based British journalist, and regular contributor to M+AD – sounds out Max De Lucia about the new sonic branding agency he co-founded with Greg Moore, Sascha Darroch-Davies and Jeremy Paterson.
LOS ANGELES, Today: Former Head of digital performance at WPP media agency Mindshare, Clay Gill, has been appointed as AU/NZ general manager at NASDAQ-listed, global advertising technology shop The Trade Desk, which has also joined IAB NZ to bolster its role in the development of adtech in NZ.
You can do anything with a poster – even turn it into a window frame to solicit donations of curtains for kids living in unfurnished homes. It’s the kind of thinking that’s led Darryl Roycroft to many creative breakthroughs. (This article was originally published earlier this week by Phantom Billstickers’ Phan Mail e=newsletter.