AUCKLAND, Today: Ahead of this weekend’s launch of a significant new NZ gifting hub – Joyable – M+AD enlisted founder Rochelle Sheldon for a timely Q+A session.
Outvoting the Boomers
THE MOUNT, Today: Long-established (20-odd years) creative agency Wave, with Tauranga’s Youth Advisory Group and Mount Brewing Co, have cooked up a plan to increase youth engagement in the upcoming local body elections. Wave CD Craig Parker also cooked up this Q+A for M+AD …
New Zealand’s answer to Facebook?
AUCKLAND, Today: KPEX is New Zealand’s second-largest online media platform, after Google. “It offers greater audience reach than Facebook and YouTube combined in this region,” says Kiwi Premium Ad Exchange ceo Simon Birkenhead.
Champion of print
AUCKLAND, Today: “The numbers speak for themselves,” says Stuff GM of Newspapers Ben Rose. “With millions of New Zealanders enjoying, trusting and supporting print, it’s a channel that marketers overlook at their peril.” In this short Q+A, Rose mounts a stirring defence of the power of print, and reminds us it remains a preferred news medium for nearly 2 million Kiwis …
Sonic branding? The Mark Tungate interview
LONDON, Tuesday: Epica Awards director Mark Tungate – a Paris-based British journalist, and regular contributor to M+AD – sounds out Max De Lucia about the new sonic branding agency he co-founded with Greg Moore, Sascha Darroch-Davies and Jeremy Paterson.
Q&A with Clay Gill
LOS ANGELES, Today: Former Head of digital performance at WPP media agency Mindshare, Clay Gill, has been appointed as AU/NZ general manager at NASDAQ-listed, global advertising technology shop The Trade Desk, which has also joined IAB NZ to bolster its role in the development of adtech in NZ.
Thinking outside the frame with Darryl Roycroft (updated)
You can do anything with a poster – even turn it into a window frame to solicit donations of curtains for kids living in unfurnished homes. It’s the kind of thinking that’s led Darryl Roycroft to many creative breakthroughs. (This article was originally published earlier this week by Phantom Billstickers’ Phan Mail e=newsletter.
Passionate about doing work that’s for real
After making the switch from the restaurant kitchen to the creative department, Oriel Davis-Lyons is now a Creative Director at Droga5 New York, whose work has won 100+ awards at every major show, including New Zealand’s only D&AD Black Pencil.
Stand by, caller
Maureen Sinton (BA, MCS, AUT) is a PhD student at Auckland University of Technology. She is a former prominent talk radio producer, television producer, and television programmer. Her research interests include talk radio and public service radio. She agreed to a short interview with M+AD Daily …
Recruited by a … bulldog
M+AD Daily has again shamelessly lifted an interview direct from Phantom Billstickers’ entertaining newsletter Phan Mail. This time they’re talking to business development exponent Madison Broome …