What you are about to read is pure advertorial – but it’s nicely written and entertaining advertorial, done in the unique Phantom Billstickers style …
Got a crazy idea for a street poster? Chances are it will end up on Ash McKenzie’s desk. He’s the national operations manager at Phantom Billstickers, which (says his boss) looks good on his Linkedin profile, but is really just a fancy way of saying he gets stuff done.
Yahoo New Zealand head of insights, Sydney-based Becky Smith, has been in Auckland and Wellington again this week, talking to clients and creating a native best-practice deck for NZ. She agreed to a short Q+A session:
Clemenger creative Steve Hansen is back on the job in Wellington, quickly recovering from his heady adventures in France last month where he picked up several trophies at this year’s Cannes Festival –including Silver and Bronze Lions for his Conscious Crossings, designed to make people more aware around railway crossings.
The Farmers Santa Parade is an Auckland institution with an immense amount of commercial support from many NZ companies. Organiser Pam Glaser has run the show for 28 years since emigrating from South Africa, where she was a marketing manager at Sun City resort.
In town this week as a guest of PHD to update clients on trends affecting the future of marketing and media – including pre-emptive marketing – was Professor Karen Nelson-Field, an expert on artificial intelligence, and ceo of Media Intelligence Co Adelaide. She provided sharp, straightforward answers to three M+AD questions …
“People are spending too much time worrying about the picture frames rather than what’s in them – the channel rather than the content. I always start with the idea first.”
NZ takeaway platform Menulog’s marketing programme is to reinforce its position in the NZ food delivery industry, which it helped pioneer. But Rory Murphy, the company’s Sydney-based ANZ commercial director was strangely coy about the details in a brief email exchange with M+AD.
Midas sent M+AD this Q+A interview with its new executive director, Deb Ryan (see Arrivals & Departures). Be warned – it’s soft, but does contain nuggets!
Unexpected ad pop-ups & video pop-ups are in the sights of Ryan Bonnici, the Sydney-based APAC marketing director of HubSpot – a global inbound marketing software platform that helps companies attract visitors, convert leads, and close customers. Bonnici took part in a Q+A session with M+AD …