WELLINGTON, Thursday: Colenso BBDO has helped create a revamp of Loyalty NZ loyalty programme Flybuys, after 24 years and following more than 18 months of consumer research that showed a desire for more flexibility and choice.
Getting With It
AUCKLAND, Today: Southern Cross has launched a new integrated brand campaign to convey a simple message: “We’re with you”. The campaign, created by independent Auckland agency True, incorporates TV, print, outdoor, social and digital.
Year of the Tiger
AUCKLAND, Today: As NZ leaves lockdown, WWF NZ and Colenso BBDO are reminding us that for some, lockdown lasts a lifetime.
Spring Box
AUCKLAND, Monday: BC&F Dentsu and Subaru have produced a new campaign to introduce the new e-Boxer Hybrid to the market.
Zoom to Ruapehu
AUCKLAND, Today: The Covid-19 lockdown in Aotearoa was like torture for us travelling Kiwis. This is the catalyst behind a new Visit Ruapehu campaign launched this week, created by indie agency RUN.
2nd Chance to Dance
AUCKLAND, Wednesday: We all know someone who deserves a 2nd chance, so TBWA, 2degrees and MediaWorks’ Three have teamed up “in the spirit of fairness” to give one lucky Kiwi a 2nd chance at sporting greatness.
Recruitment Solution
DUNEDIN, Monday: Parnell-based creative indie Rainger & Rolfe contributed writing and filmmaking skills to the University of Otago’s post-Covid recruitment campaign.
You Make, You Learn (updated)
AUCKLAND, Today: Grey Lynn creative indie True has developed a new campaign for Yoobee Colleges (campuses in Auckland, Wellington, Rotorua and Christchurch).
Great Expectations
AUCKLAND, Today: Sugar & Partners have created a new integrated TV, print, outdoor, social and digital campaign for Destination Great Lake Taupō.
Tackling Racism
PORTLAND, OREGON, Monday: Sportswear giant Nike has taken another stand against racism through a powerful campaign in response to the death of Minneapolis man George Floyd.
