AUCKLAND, Today: Sydney creative agency Emotive, along with NZ agencies PHD Media and Drum PR, have launched a campaign for Lynx and Xbox, with an ANZ esports competition targeted at gamers to find the ultimate ‘Lynx Legend’.
Shotover Films shoots Michael Hill
QUEENSTOWN, Today: What’s it like to stay at Michael Hill’s stunning $38,000 a night luxury lodge in the heart of the Southern Alps? Shotover Films created an experiential commercial for luxury travel designers Touch of Spice that follows a group of friends enjoying the property and surrounding escapes.
DDB reinvents Chippy (Updated)
AUCKLAND, Today: DDB is giving Bluebird chips a nudge, reinventing the Bluebird penguin ‘Chippy’, according to a statement supplied by the client.
BC&F Dentsu create new foundation for Essano
AUCKLAND, Monday: BC&F Dentsu has launched its first campaign for fmcg brand Essano, aiming “to drive greater growth”.
Sealy Australia snuggles up to DDB NZ
AUCKLAND, Today: Sealy of Australia has appointed DDB NZ to launch a new brand campaign, Clearly A Sealy, to reinforce Sealy’s leadership position in the premium bedding market. Whilst targeting an Australian audience primarily, the work is also planned to run in a number of other markets across the Asia-Pacific region.
Ola turns heads with Zambesi
AUCKLAND, Today: Ponsonby creative/brand experience agency Crave has launched a new integrated campaign for global ridesharing platform Ola’s partnership with Kiwi fashion label Zambesi, for New Zealand Fashion Week.
Exquisite dribble from Ronaldo
SINGAPORE, Sunday: The critics are climbing all over soccer star Cristiano Ronaldo, labelling his new tvc for ecommerce portal Shopee “an abomination” and a warning to retailers with agency ambitions.
DDB puts startled Kiwis in the drivers’ seat
AUCKLAND, Today: For Rail Safety Week, DDB, KiwiRail and TrackSAFE have this week launched Near Miss Memorials to remember the close calls suffered daily by train drivers.
YoungShand/Film Construction’s global hit
PARIS, Today: “I’m in Chicago, next to my dog with smokes, and this just punched my soul like an 18-year-old Mike Tyson,” writes a fan of the Adforum website, which has just named YoungShand NZ’s latest work for Quitline, Follow You Till I Die, as No 2 in its global Top 5 ads this week.
True enlists ABs for ASB (includes full credits)
AUCKLAND, Monday: Grey Lynn-based indie True has created a campaign for ASB GetWise, following a grad’s successful start-up business – the second chapter of the bank’s financial literacy advertising campaign.
