Category Archive

AUCKLAND, Thursday: BMW has collaborated with integrated marketing agency Pead to stage an activation in The Viaduct inspired by Amsterdam’s nightlife – to celebrate the launch of the BMW 4 Series Coupé. The show-and-tell opens at 1pm today (Thursday), and runs till Friday.

AUCKLAND, Wednesday: With mainstream New Zealand gradually moving from the dinnertime staple of meat and three veg towards ‘flexitarianism’, our nation’s red meat consumption has been in steady decline.

AUCKLAND, Monday: Creative agency Pitchblack and its production division Jetblack have crafted a new campaign for Sanitarium cereals range, titled SanitariYUM.

AUCKLAND, Today: Toyota NZ has unveiled its new brand platform for the 2021 Hilux through a multi-channel campaign that “celebrates the bond between friends, between driver and their Hilux, and between Toyota and New Zealand”.

ROTORUA, Today: Auckland indie Brandspank has created a behavioural change campaign on social media for the Lakes District Health Board to help encourage healthy lifestyles.

AUCKLAND, Today: Ponsonby creative content shop Pitchblack and Air New Zealand have created a new festive season campaign which aims to bring a surprise to Kiwi families.

AUCKLAND, Today: Woodstock exists to celebrate fun in a world that has become serious, and to bring this to life TBWA\NZ has launched a new Woodstock brand campaign called That’s the Spirit.

CHRISTCHURCH, Today: Ryman Healthcare have been working with Strategy Christchurch to refine and develop their employer branding and recruitment advertising in line with their new Ryman Pioneers master-brand positioning.

AUCKLAND, Today: Shortland St-based M&C Saatchi – with Assembly and Liquid – has shot Countdown’s new Christmas spot, Reverse Fairytale. 

AUCKLAND, Today: New World has released its 2020 Christmas campaign, through DDB Aotearoa, encouraging New Zealanders to enjoy the Christmas they deserve after a tough year.