AUCKLAND, Today: Elanco Animal Health (formerly Bayer) has unveiled a new integrated campaign for its market-leading flea treatment for cats and dogs, Seresto.
Accent on Te Reo
AUCKLAND, Friday: Colenso BBDO and Spark have launched Kōrerotia Tō Kōrero – Tell Your Story, a campaign which aims to inspire Kiwis to tell their own stories in te reo Māori through Spark’s translation app Kupu.
Tower of Power
AUCKLAND, Today: NZ Sports Personality of the Year and UFC middleweight world champion Israel Adesanya has just flown out of Auckland to defend his world title against an undefeated Brazilian contender Paulo Costa on Friday.
Nocturnal iconography
AUCKLAND, Today: Premixed drinks company Part Time Rangers have launched their new Brown Kiwi with a campaign from Pitchblack that rallies Ranger fans to support the national icon.
Social Studies
AUCKLAND, Today: Creative agency Crave have devised a social campaign to launch premium RTD brand Finery Cocktails. Creative director Hadleigh Averill said: “The creative takes a wry approach to Finery’s premium cocktails in a can, utilising a male and female character who are humorously OTT elitist.
TBWA’s Daffodils bloom
AUCKLAND, Today: The Cancer Society’s annual Daffodil Day fundraiser may have passed with Auckland street collections cancelled or scaled-back versions, but that doesn’t mean the need for funds has ceased.
Cut-price creativity (Updated)
AUCKLAND, Tuesday: Freemans Bay digital agency Central Station kept costs down for its new Cystic Fibrosis NZ campaign – with the judicious use of stock video, along with art & graphics created by the agency.
