Loyal

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WELLINGTON, Thursday: Colenso BBDO has helped create a revamp of Loyalty NZ loyalty programme Flybuys, after 24 years and following more than 18 months of consumer research that showed a desire for more flexibility and choice.

Getting With It

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AUCKLAND, Today: Southern Cross has launched a new integrated brand campaign to convey a simple message: “We’re with you”. The campaign, created by independent Auckland agency True, incorporates TV, print, outdoor, social and digital.

Zoom to Ruapehu

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AUCKLAND, Today: The Covid-19 lockdown in Aotearoa was like torture for us travelling Kiwis. This is the catalyst behind a new Visit Ruapehu campaign launched this week, created by indie agency RUN.

2nd Chance to Dance

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AUCKLAND, Wednesday: We all know someone who deserves a 2nd chance, so TBWA, 2degrees and MediaWorks’ Three have teamed up “in the spirit of fairness” to give one lucky Kiwi a 2nd chance at sporting greatness.

Tackling Racism

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PORTLAND, OREGON, Monday: Sportswear giant Nike has taken another stand against racism through a powerful campaign in response to the death of Minneapolis man George Floyd.