ANZ shops launch Lynx Xbox

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AUCKLAND, Today: Sydney creative agency Emotive, along with NZ agencies PHD Media and Drum PR, have launched a campaign for Lynx and Xbox, with an ANZ esports competition targeted at gamers to find the ultimate ‘Lynx Legend’.

Shotover Films shoots Michael Hill

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QUEENSTOWN, Today: What’s it like to stay at Michael Hill’s stunning $38,000 a night luxury lodge in the heart of the Southern Alps? Shotover Films created an experiential commercial for luxury travel designers Touch of Spice that follows a group of friends enjoying the property and surrounding escapes.

Sealy Australia snuggles up to DDB NZ

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AUCKLAND, Today: Sealy of Australia has appointed DDB NZ to launch a new brand campaign, Clearly A Sealy, to reinforce Sealy’s leadership position in the premium bedding market. Whilst targeting an Australian audience primarily, the work is also planned to run in a number of other markets across the Asia-Pacific region.

YoungShand/Film Construction’s global hit

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PARIS, Today: “I’m in Chicago, next to my dog with smokes, and this just punched my soul like an 18-year-old Mike Tyson,” writes a fan of the Adforum website, which has just named YoungShand NZ’s latest work for Quitline, Follow You Till I Die, as No 2 in its global Top 5 ads this week.