AUCKLAND, Today: Anchor is stepping into screens and feeds alike with a new campaign alongside Sky and Miss Polly’s Kitchen creator Polly Markus, blending influencer cooking content with premium broadcast placements.
AUCKLAND, Today: TBWA\New Zealand has rolled out the Feel Good Project for Southern Cross, a joint initiative between Southern Cross Health Society and Southern Cross Healthcare, spotlighting real Kiwi health stories and the joy that comes with feeling good again.
SYDNEY, Today: Fitness First Australia has launched its first major brand campaign since appointing Leo Australia, rolling out ‘Let’s Put Fitness First’ to encourage more everyday movement nationwide.
AUCKLAND,Today: Springboards has dropped a new AI-led experiment that puts big generative models under the microscope, showing how fast they can churn out polished ads, and how quickly they slide into unsafe or overly familiar territory.
AUCKLAND, Today: A new nationwide donation campaign sees Youthline team up with Droga5 ANZ, part of Accenture Song, to back young people in crisis across Aotearoa.
AUCKLAND, Today: Known for eye care, Specsavers has another strength many overlook, its expert audiology teams delivering hearing care to millions of Aussies and Kiwis every day.
AUCKLAND, Today: The Audi Q5 sits at the centre of the campaign, framed as a natural fit for Kiwis who value balance, freedom, and making time for what really matters.
AUCKLAND, Today: TSB’s latest customer initiative, surprising people with money back as a thank-you, has landed beautifully, tapping into the power of genuine human connection.
AUCKLAND, Today: Creative agency Plato has launched a new brand platform, One of Us, with the Crusaders, celebrating the people who make up the club and the sense of belonging that defines it.
AUCKLAND, Today: Coles & Co has rolled out Let You Out, a bright new campaign for The Australian Institute of Professional Counsellors, encouraging Aussies to explore counselling as a career or reach out when they need support.