PARIS, Today: “I’m in Chicago, next to my dog with smokes, and this just punched my soul like an 18-year-old Mike Tyson,” writes a fan of the Adforum website, which has just named YoungShand NZ’s latest work for Quitline, Follow You Till I Die, as No 2 in its global Top 5 ads this week.
True enlists ABs for ASB (includes full credits)
AUCKLAND, Monday: Grey Lynn-based indie True has created a campaign for ASB GetWise, following a grad’s successful start-up business – the second chapter of the bank’s financial literacy advertising campaign.
A new kinda campaign
AUCKLAND, Today: Colenso BBDO has launched a new positioning for IAG brand AMI that centres on the emotion of insurance through the lense of kindness.
DDB creates new Sky Sport campaign
AUCKLAND, Thursday: DDB has released a new campaign for Sky, Life Needs More Sport, to launch 12 new dedicated Sky Sport channels and its new Sky Sport Now streaming product to replace Fanpass.
How NOT to drive in Japan
TOKYO, Today: AIG has launched a campaign aimed at educating foreign travellers ‘How NOT to drive in Japan’, as the country readies itself for an unprecedented influx of overseas visitors for the upcoming 2019 Rugby World Cup and Tokyo 2020 Olympics and Paralympics.
FCB refreshes WorkSafe Safe Guys
AUCKLAND, Today: FCB is rolling out the sequel to WorkSafe New Zealand’s Safe Guy campaign, encouraging workers to do the easiest thing to improve health and safety – to speak up. The campaign’s focus is a very amusing spot that riffs off our unique Kiwi accents!
DDB launches VW Youngest Brother
AUCKLAND, Today: Volkswagen New Zealand has just launched its Youngest Brother campaign – an emotive return to brand advertising after a five-year hiatus.
99 gets interesting with Kiwibank
AUCKLAND, Wednesday: 99 has forged a series of TV, digital, print, in-store and out-of-home executions to celebrate what Kiwibank is calling “the lowest credit card purchase interest rate in the country”.
Hollywood lawyer stars in Air NZ safety video
AUCKLAND, Tuesday: Suits actor Rick Hoffman, who plays lawyer Louis Litt in the popular US drama series, will star in the next Air New Zealand safety video, developed by Auckland shop Vision Thing, which launches tomorrow.
Drugs in focus
WELLINGTON, Tuesday: New Zealand Transport Agency has launched a new project via Clemenger BBDO Wellington, for New Zealanders who have experienced the harm of drug driving.
