AUCKLAND, Today: “Consumer trust is critical,” Association of NZ Advertisers ceo Lindsay Mouat told NZ Herald business writer Damien Venuto. You don’t need to be a genius to figure out Mouat was referring to the Trivago scandal.
NZ dairies – we salute you
AUCKLAND, Today: Contact Energy (with creative shop Bob’s Your Uncle, media agency Rocket, and photographer Vicki Leopold) is championing the saviours of the Kiwi summer – dairy owners – in the first iteration of a tribute to SMEs.
TBWA goes vegan
AUCKLAND, Today: Plant-based food brand MorningStar Farms believes it has captured the “flexitarian zeitgeist” with a first-of-its kind Uber Eats partnership, and a pop-up restaurant platform devised and managed by TBWA\Eleven PR.
WPP devours Dominion
AUCKLAND, Thursday: WPP AUNZ has purchased New Zealand martech specialist Dominion, adding Adobe Experience Manager expertise to AKQA’s Auckland studio.
Trash or treasure?
AUCKLAND, Thursday: Trade Me has extended its There’s someone for everything platform through Colenso BBDO and Clemenger BBDO, aiming to prove that “no matter what you’re selling on Trade Me, there’s someone out there who’ll love it”.
Cheeky tale
AUCKLAND, Today: A reader writes: “Did you see the Sky TV ad that is running with the wee boy who ducks and dives along the beach with a bare bum?
Singapore taps Effies veteran
SINGAPORE, Wednesday: BC&F Dentsu founder/partner Daniel Barnes has been named to head the APAC Effies 2020 Awards juries.
Closed shop
AUCKLAND, Today: A Saatchi & Saatchi Q+A with Sir John Hegarty on Monday week (February 3) is an invitation-only affair, MD Paul Wilson confirmed this morning.
