NAPIER, Wednesday: A year of growth for specialist Hawkes Bay-based agribusiness agency Tracta has resulted in two appointments to its leadership team.
Herald & Stuff neck & neck
AUCKLAND, Today: NZME’s NZ Herald (at #1) and Stuff (#2) head the latest Nielsen Online ratings. The result cements the Herald’s positioning as NZ’s top digital news provider.
Cool Runnings
AUCKLAND, Today: JCDecaux New Zealand is preparing to launch a digital panel of “Olympic proportions”, offering advertisers access to the large volume of audiences travelling from Auckland’s CBD through Parnell and into Newmarket.
Adult Swim joins TVNZ OnDemand
AUCKLAND, Today: Cult US TV brand [adult swim] is joining TVNZ OnDemand from 1 February as the platform’s newest digital channel.
Digital tech for rich media
AUCKLAND, Today: Discovery NZ’s BigAds reckons it’s shaking up the digital advertising world with its newly launched fully automated self-service creative ad builder and scheduler platform.
Thanks Comms Council. Deckchairs in order
AUCKLAND, Today: Hunch managing partner Michael Goldthorpe writes: “It’s been fun to follow the semi-stoush between the Comms Council and ‘all of the councils’ through M+AD.
TBWA creates first NZ brand campaign for Bumble (Updated)
AUCKLAND, Today: TBWA\NZ has created the first NZ brand campaign for social networking app Bumble, that empowers women to make the first move in dating, friend-finding and professional networking.
The One Club taps Ikin, O’Brien, Stapleton
NEW YORK, Today: The One Club for Creativity has unveiled two creatives from New Zealand as judges for the 2021 One Show, and one NZ judge for this year’s ADC 100th Annual Awards.
D3 wins Metlifecare
AUCKLAND, Today: Indie Grey Lynn media agency D3 has been appointed to manage the Metlifecare Retirement Villages media account. The incumbent was Dentsu, which was also involved in the selection process along with PHD and Hearts & Science.
Cash Clever
AUCKLAND, Today: Downtown full-service Dentsu shop WiTH Collective has created a new campaign showcasing the different ways ASB has been helping Kiwi kids get cash clever.
