AUCKLAND, Tuesday: The global collective of film production companies has expanded into New Zealand, with Reel Factory as the new Kiwi partner.
One Plus One hires leading Māori engagement strategist
AUCKLAND, Tuesday: Parnell-based independent consultancy One Plus One Communications has appointed Shayne Walker, former ceo of Ngāti Porou Holding Company, to offer “authentic and transformative” Māori engagement strategy and implementation to clients.
Call the cops! NZ’s Most Wanted is on the road
WELLINGTON, Today: Oriental Bay full-service indie agency Hemisphere has created “an arresting” new campaign for Suzuki NZ to mark the launch of the new Suzuki Vitara Hybrid.
Red Seal celebrates 100 years with It Takes Time via Supernormal and Studio Nash
AUCKLAND, Monday: Health-product provider Red Seal – with creative agency Studio Nash, production company Supernormal, and Slingshot Media – have launched a new campaign, which highlights innovations across Oral Care, their largest category.
Pay-gap critic signs Colenso
AUCKLAND, Monday: Colenso BBDO has been appointed as the new creative agency of record by pay-gap advocacy group MindTheGap to bring renewed attention to the issue of gender and ethnic pay gaps within New Zealand businesses and government.
EightyOneX and recruiter Robert Walters launch ‘incredible’ NZ Rugby partnership
WELLINGTON, Monday: Willis St-based creative indie EightyOneX has helped manage the launch of NZ recruitment agency Robert Walters Ltd’s appointment as the official recruitment partner of New Zealand Rugby, throwing their support in behind the All Blacks and Black Ferns national teams.
Group M ceo ‘leaving the business’
AUCKLAND, Today: Group M NZ ceo Chris Riley is “leaving the business”, according to the NZ Herald’s new editor-at-large Shayne Currie, writing in the Saturday edition of the paper.
NZ digital ad revenue grew share in 2022
AUCKLAND, Today: Total NZ digital advertising revenue grew by 9.6% in 2022 over the previous year, according to IAB’s revenue report – released by the IAB this morning.
James Hurman reviews Cadbury ads in debut UK column
LONDON, Today: “They started with an uncommon-common-sense bit of thinking which was to go back to the core of Cadbury – the Dairy Milk product – and it’s five-star distinctive asset, the ‘glass & a half’ of milk in every bar,” writes Auckland agency chief James Hurman in the first of a series of columns he’s writing for UK ad/media site WARC.
SXSW 2023 – Content is still King
AUSTIN, TEXAS, Today: OMG NZ’s Gina McKinnon writes: There was a lot of anticipation to see what SXSW (South by Southwest) would deliver post the Covid years and I can assure you it did not disappoint.