Herald scores in Nielsen

Editor News Make a Comment

AUCKLAND, Today: At press time, Nielsen had yet to officially release the results of its latest newspaper and magazine readership data, the NZ Herald and the magazine sector(see accompanying story) are already getting their messages out.

Global adspend recovery

Editor News Make a Comment

SYDNEY, Today: An annual report by US research agency PQ Media reports that global adspend is projected to grow 5.9% in 2021, after Covid led a drop of 6.8% in 2020 (the first decline in 11 years).

Quality vs Quantity

Editor TVCs, News Make a Comment

AUCKLAND, Wednesday: With mainstream New Zealand gradually moving from the dinnertime staple of meat and three veg towards ‘flexitarianism’, our nation’s red meat consumption has been in steady decline.

The Dark Side

Editor News Make a Comment

AUCKLAND, Today: MBM, Sweeney Vesty and Wunderman Thompson have collaborated on a joint project to launch of Whittaker’s new Cocoa Lovers Assortment.

Boost for non-profits

Editor News Make a Comment

AUCKLAND, Today: Digital agency Krunch.co is inviting NZ-based environmental not-for-profits to apply to receive $125,000 worth of free marketing services, delivered monthly over the course of 2021. 

Graduation Day

Editor News Make a Comment

AUCKLAND, Today: Former MDS Adschool CD David Bell took the time to compile this montage of images taken at the school’s end-of-year show last week.

Drum Solo

Editor News Make a Comment

AUCKLAND, Tuesday: Grey Lynn-based data-driven marketing agency Acquire did not receive the credit it earned at last week’s APAC Drum Awards for Digital Advertising in Singapore (scroll down for a link to the earlier report, which was based on a very narrow PR release).