Not just a Lotto ad

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AUCKLAND, Today: In June, DDB released a new Lotto Powerball tvc, Lost, which quickly became a favourite NZ ad. But now Lotto has revealed that the production was much more than a commercial – it was actually a ticket.

The Godfather of Effectiveness puts pen to paper

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SYDNEY, Today: The Australian Communications Council has launched a “groundbreaking” report into ad effectiveness – part-authored by Aussie adman Peter Field, who visited Auckland recently (as guest of the NZ Comms Council) to speak about Long-Term Brand Building (scroll down for the link to the NZ video, introduced by Paul Head).