AUCKLAND, Today: Anchor is stepping into screens and feeds alike with a new campaign alongside Sky and Miss Polly’s Kitchen creator Polly Markus, blending influencer cooking content with premium broadcast placements.
Getty Images partners with NZME on Herald archive
AUCKLAND, Today: A new deal puts The New Zealand Herald’s photography on the global stage, with Getty Images partnering NZME to licence visuals from the publication’s extensive archive and daily news output.
WOO adds 13 global members
AUCKLAND, Today: Fresh off a packed APAC Forum in Seoul that drew 400+ delegates, the World Out of Home Organisation has added 13 new members from multiple regions worldwide.
Curious Nation kicks off year with global wins
AUCKLAND, Today: Three fresh wins are giving Curious Nation an energetic start to the year, with new projects spanning New Zealand, Australia and Japan, including landing Goodman Fielder to deliver insight-driven brand experiences across multiple markets.
Arrivals & Departures: Anthem strengthens team with two hires
AUCKLAND, Today: Two new hires are bolstering Anthem’s comms muscle, with senior specialist Conor Roberts and rising talent Alicia Lemmer joining the integrated agency as it expands leadership strength and consultancy depth.
Arrivals & Departures: OMD taps Blair Alexander as CEO
AUCKLAND, Today: OMD is bringing in Blair Alexander as New Zealand CEO from 2 March, stepping in to steer operations and shape future-ready capabilities for the agency’s next growth phase. He reports to Nikki Grafton.
TikTok wins over two million New Zealanders
AUCKLAND, Today: Kiwis are showing up on TikTok in huge numbers, joining over a billion global users who connect, share passions, and get inspired. Nearly two million locals and 60,000 businesses now use it to spark creativity and grow.
Bendon spotlights every side of women
AUCKLAND, Today: Bendon is back with a fresh take on its Bra Better platform, teaming up with indie agency YS to launch No Woman Is One Woman, a campaign celebrating women as layered, evolving and never one-dimensional.
Publicis Groupe launches Le Truc in ANZ
AUCKLAND, Today: Publicis Groupe ANZ is rolling out Le Truc, a new creative collective built for ambitious, multidisciplinary projects that stretch beyond traditional agency structures and work alongside its agencies across the region.
Westpac rewards real fans at Laneway
AUCKLAND, Today: Laneway Festival 2026 fans had more than music to chase, with Westpac NZ, Saatchi & Saatchi NZ and Spark Foundry NZ launching Laneway Loot, an immersive campaign built to reward die-hard fans who know every lyric, queue early and live for live shows.
