Màgico tickles Hirepool

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AUCKLAND, Today: Hirepool is celebrating 60 years in business with a new series of droll TV and radio spots. New(ish) indie agency Màgico shot the spots with Film Construction, and they’ll roll out over the next few months. 

Epica Gold for Simon

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AMSTERDAM, Today: VMLY&R has turned NZ’s single shortlisted work at the Epica Awards into Gold – taking out the Promotions & Incentives category with RIP Simon for Trade Me/Life Direct.

Housekeeping 1 + 2

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AUCKLAND, Today: Two omissions marred yesterday’s M+AD’s bulleting – an FCB/OneChoice credits list (including the agency’s in-house production company’s two new tvcs), and significant Kiwi missing from the shortlist of yesterday’s Campaign Asia Pacific Awards coverage.

Silver bells (Updated)

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AUCKLAND, Today: Life insurance outfit OneChoice and FCB have unveiled two new tvcs to launch a new product to the NZ market. Titled, Silver Lining, the campaign “provocatively communicates a brighter future for those who lose a loved one”.