Track taps analytics heavyweight

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AUCKLAND, Today: DDB’s CRM arm Track Aotearoa has appointed Matt Jarman to the newly created role of head of analytics & insight. He joins Track from Caci London where he was director of data, insight & visualisation for 14 years.

The Box Endures

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AUCKLAND, Sunday: “Television’s randomly curated running anthology of the human condition, reflecting back the madness and marvels of life lived minute-to-minute here on planet Earth, is still the place to be.”

Hello & Friends tackle breast cancer

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AUCKLAND, Today: Local indie Hello has helped launched a new Breast Cancer Cure campaign – with a little help from friends at NZME, MediaWorks, Go Media, JCDecaux, Lumo, QMS, Bekon, Stuff, School Road Publishing, Mindfood, and Shout “and many others”.

Time Travel

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PARIS, Today: France-based Stink Studios visited Rakino Island in Auckland’s Hauraki Gulf to shoot this compelling 90-second spot for Swiss luxury watchmaker Jaeger-LeCoultre, directed by Flying Fish’s Jason Brock.

School’s Out!

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AUCKLAND, Today: Digital ad network Scroll Media has signed an exclusive representation agreement with student employment seeker site Student Job Search to offer strategic advertising partnerships.

Short & Suite

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LONDON, Today: The shift to short-term planning and a fall in campaign spending by advertisers are the biggest global changes from 2019 to 2020 as a result of the Covid-19 pandemic, according to UK site Warc.

Culture Club

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AUCKLAND, Today: MediaWorks has appointed Cam Wallace as its next ceo. Wallace was previously chief commercial & customer officer at Air New Zealand (since 2001).

99 relaunches Sylvia Park

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AUCKLAND, Today: With 50 new stores opening yesterday, Sylvia Park, agency 99 and producers Eight seized the opportunity to relaunch the brand and “set it apart from the usual shopping centre marketing”.