AUCKLAND, Today: PHD New Zealand has brought in Sam Sherson as Chief Technology Officer, a new role designed to sharpen the agency’s focus on data, technology and smarter client solutions.
Sherson started on 20 January 2026 and reports to CEO Abby Parkin. He will lead technical innovation, deepen client relationships and build strategic partnerships with external stakeholders across Aotearoa.
The role puts Sherson in charge of bringing together PHD’s data, analytics and technology capabilities to create more advanced client solutions and provide strategic technology advice.
He will also help identify emerging technologies and partners that can keep the agency ahead of the curve and strengthen its offer in market.
Sherson brings more than 20 years of experience across New Zealand and the UK, working across digital marketing, data analytics, media strategy and technology innovation.
His background includes senior roles at Tracksuit, Overdose Digital, Unruly/Nexxen and The Guardian, alongside consulting and SaaS ventures supporting commercial and not-for-profit organisations.
“I’m thrilled to join PHD NZ at such a pivotal time as we embrace rapid advancements in technology while keeping strategy, creativity and our incredible local talent at the heart of our work.” – Sam Sherson
Abby says the hire reflects an important next step for the agency. “Sam’s appointment marks a strategic milestone for PHD NZ. His depth of experience aligns perfectly with our ambition to be an integrated growth parter – connecting content, data and technology to deliver measurable business outcomes.”
“His leadership will further strengthen our local offering, enabling us to deliver even more innovative and effective solutions for our clients as we continue to evolve and grow.”
Sherson says he is joining at a time of major change for the industry. “I’m thrilled to join PHD NZ at such a pivotal time as we embrace rapid advancements in technology while keeping strategy, creativity and our incredible local talent at the heart of our work.
“My focus will be on harnessing technology and data to create real, measurable value for our clients, helping them stay ahead in a rapidly evolving landscape. I look forward to collaborating with our talented team and partners to deliver solutions that drive growth and set new standards for client success.”
A multi-award-winning leader, Sherson’s accolades include the NZ Hi-Tech Awards, Google Premier Partner Awards (APAC) and CAANZ Media Awards.
He has also played a part in major industry initiatives, including the UK premium publisher collective Ozone, and is a regular speaker at industry events.
With Sherson now in place, PHD New Zealand is looking to further accelerate its data and technology capability, blending technology and creativity more closely to deliver stronger business outcomes for clients.
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