SYDNEY, Today: American Express has unveiled its new global brand platform in New Zealand (Powerful Backing: Don’t Do Business / Don’t Live Life Without It) through a 360-degree Ogilvy campaign advertising the American Express Airpoints Platinum Card in partnership with Air New Zealand.
AUCKLAND, Today: Creative agency Run is working with a University of Auckland academic to develop a novelty stress relief app. Called BadGood, the app aims to provide a fun way for users to let out their everyday frustrations.
AUCKLAND, Today: Digital agency BKA Interactive – working for client Jaguar New Zealand – has created an app that accurately simulates the serve of a tennis pro with a smartphone in place of a racket.
SYDNEY, Wednesday: The Antipodean arm of the WPP network has unveiled a new brand in line with the group’s global repositioning as a creative transformation company.
AUCKLAND, Today: Marketing site StopPress sent reporter Erin McKenzie to the fifth birthday party of Parnell-based full-service creative agency Rainger & Rolfe.
AUCKLAND, Today: Advertising photographer Lee Howell recently spent a day with the new McLaren 720s shooting a feature for Giltrap Group’s 66 magazine.
PARIS, Today: Greenpeace France’s new Christmas ad is cute beyond words – but has a kick in its tail. The Handmade Gift uses stop-motion animation to communicate an emotional story, which incorporates an important message about pollution.
AUCKLAND, Tuesday: Next magazine and Bauer Media have announced the winner of the Next Women in Media Scholarship for 2018 – she’s Jane Stanley, managing director of Annalect OMD NZ.
AUCKLAND, Today: To help educate and encourage responsible camping this summer, Tourism New Zealand and the Ministry of Business, Innovation and Employment engaged Contagion to create a campaign targeted directly at this hard-to-reach audience.
ZURICH, Tuesday: Alt Group founder/creative director Dean Poole has been appointed the new president of global design organisation Alliance Graphique Internationale (AGI). Poole is the first NZ president in AGI’s 67-year history, and only the second elected president from the Southern Hemisphere.