HubSpot’s State of Inbound 2015 report reveals that three out of four businesses now prefer inbound marketing to outbound. How do you reach your customers?
On a rare trip to New Zealand this week to attend the Microsoft Ignite conference – the geekiest show on earth – currently running at Sky City, Microsoft’s UK-based creative director and MS Global Image team general manager, Steve Clayton, took the time to chat with M+AD.
David Hine is head of sales & marketing at homegrown SVOD service Lightbox. He is a marketing man who’s brought 17 years’ business experience to his new role. Entertainment, you might say, is in his DNA.
Silicon Valley-based marketing software provider Marketo Inc established an office in New Zealand last month, and appointed Robert Cooke as manager. Cooke was formerly head of marketing at the Bank of New Zealand. He has also headed the digital team at the Yellow Pages Group and was the NZ general manager for digital agency Gruden.
This week marks the start of Xerocon, Xero’s annual accounting conference, held at the Viaduct Event Centre in Auckland. The conference showcases the latest in product innovation, Xero’s product roadmap for the year ahead, current thinking and provides a strategic update from a local and global perspective. Ahead of Xerocon, M+AD seized an opportunity for a quick Q+A with Xero CMO Andy Lark. Advertising was our focus.
Newmarket Business Association ceo Mark Knoff-Thomas tells M+AD how the smart shopping precinct survived the GFC, how innovative marketing is keeping it in prime position, and its future in a digital shopping age.
Phantom Billstickers – those fleet-footed rock’n’roll poster pasters and poetry lovers who’ve been in the business so long that Lorde’s mother was one of their feature poets back in the’90s – has morphed into a large and significant member of the NZ ad business.
Phantom Billstickers began life as pure rock’n’roll. These guys recall the days when hiding from cops, and pasting rock band handbills directly over existing poster ads, was par for the course. Nowadays, things could not be more different. Phantom has become a significant media brand. The band posters are still there – but Phantom clients today include corporates and ad agencies.