Newmarket Business Association ceo Mark Knoff-Thomas tells M+AD how the smart shopping precinct survived the GFC, how innovative marketing is keeping it in prime position, and its future in a digital shopping age.
Phantom Billstickers – those fleet-footed rock’n’roll poster pasters and poetry lovers who’ve been in the business so long that Lorde’s mother was one of their feature poets back in the’90s – has morphed into a large and significant member of the NZ ad business.
Phantom Billstickers began life as pure rock’n’roll. These guys recall the days when hiding from cops, and pasting rock band handbills directly over existing poster ads, was par for the course. Nowadays, things could not be more different. Phantom has become a significant media brand. The band posters are still there – but Phantom clients today include corporates and ad agencies.