AUCKLAND, Today: The Optimisers has picked up a refreshingly awkward and ambitious brief, helping New Zealand-owned Neoqura launch into the US pharmaceutical and e-commerce market.
AUCKLAND, Today: Sky is keeping cricket fans well fed through the local offseason, locking in a new multiyear agreement with the England and Wales Cricket Board.
AUCKLAND, Today: The Devil Wears Prada 2 has strutted into New Zealand cinemas with serious box office confidence, 20 years after the original gave everyone fashion feelings.
AUCKLAND, Today: The Edge is taking aim at digital overload with a new brand campaign built around one very modern problem: choosing stuff is exhausting.
AUCKLAND, Today: Mighty Ape has given itself a bit of a glow-up, unveiling a fresh new brand platform, updated identity, and a sharper strategy for its next phase of growth.
SYDNEY, Today: Omnicom Oceania is putting serious weight behind marketing effectiveness, signing a multi-year partnership with the MiniMBA in Marketing.