AUCKLAND, Today: DDB has launched a heartfelt new Ronald McDonald House Charities campaign that aims to help families with a child in hospital away from home.
Champion of print
AUCKLAND, Today: “The numbers speak for themselves,” says Stuff GM of Newspapers Ben Rose. “With millions of New Zealanders enjoying, trusting and supporting print, it’s a channel that marketers overlook at their peril.” In this short Q+A, Rose mounts a stirring defence of the power of print, and reminds us it remains a preferred news medium for nearly 2 million Kiwis …
China picks up Saatchi’s ASB Clever Kash model
AUCKLAND, Today: Clever Kash, the digital moneybox and brainchild of ASB and Saatchi & Saatchi, is taking a trip to China where the technology has been licensed, and will be available to millions of customers.
Just 13 NZ entries make One Show finals
NEW YORK, Friday: New Zealand has 13 finalists through to the shortlist stage of The One Show 2019, featuring work from FCB, Ogilvy, Colenso BBDO, and DDB.
Arrivals & Departures: MediaWorks appoints new CFO
AUCKLAND, Friday: MediaWorks has appointed Barry Sadlier to the role of chief financial officer, effective immediately. Sadlier joined MediaWorks in 2017 as group financial controller and has been acting CFO since January.
The world is listening
AUCKLAND, Today: Global news services are giving prominence to the Facebook tongue-lashing issued last week by ANZA and the Comms Council.
Mindshare wins Tourism NZ global pitch
AUCKLAND, Saturday: Tourism New Zealand has appointed global network Mindshare as its media agency partner, after a pitch. The business is worth NZ$35 million per year.
Metal galore for NZ at AWARD
SYDNEY, Last night: NZ entrants performed above their weight at Australia’s AWARD Awards – with four Gold Pencils apiece going to Clemenger BBDO Wellington, DDB Group NZ and FCB NZ. In addition, FCB NZ’s Lennie Galloway and Thomas Gledhill were named Creative Team of the Year.
Marketing Awards entry call
AUCKLAND, Today: The Marketing Association has issued its entry call for the TVNZ-NZ Marketing Awards. Entries close at 5pm on Friday 17 May.
Pitchblack launches new Meadow Fresh brand platform
AUCKLAND, Thursday: Creative content shop Pitchblack Partners has engineered a new campaign for Meadow Fresh that aims to explore the embracing of vulnerability, and “having the courage to let our kids have experiences that enable them to grow”.
