The London International Awards has issued its 2018 call for entries. Entries must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.
Air NZ still No 1 in Australia
For the second consecutive year, Air New Zealand has been recognised as Australia’s most reputable company in the Reputation Institute’s annual Australia Corporate Reputation Index.
Marketing’s greatest challenge: Remaining relevant in the face of digital
Guest editorial by Andy Pattinson, managing director ANZ at Seismic Software Sydney: Marketers need an increasingly wide set of skills to stay relevant in the digital era. Marketing automation and data collection / activation are slowly gaining ground on traditional campaigns, and innovations like Artificial Intelligence, Augmented / Virtual Reality or voice activation are finding applications in marketing.
Lightbox screens a Kiwi take on hit TV show Suits
Auckland, April 19: From the bright lights of New York City to a dull office in suburban New Zealand, Lightbox has debuted its own version of the TV phenomenon that is Suits.
DDB mini-drama invites us into the Home of Premium Drama
DDB has created a new tvc campaign to showcase Sky TV as “the home of premium drama”, and still the most viewed drama provider in NZ. The 90sec spot – labelled by the agency as a ‘mini-drama’, is called Poisoned Chalice.
They gulped down the message (and the fizz)
Giving away free samples is a tried and tested way of promoting product. If you do it well, you can create a quite a stir on the street. Beverage company Charlie’s discovered this a few years ago, and has now taken the idea to the next level, with Phantom Billstickers.
New NZ Triumph Lingerie campaign launches today
Today, Triumph Lingerie officially launched their new global campaign #TogetherWeTriumph in New Zealand, which celebrates women coming together in empowerment. Spearheading the campaign is a tvc out of international integrated communications agency VCCP London.
Famous for the feels
Travel tech leader taps TBWA\Auckland for global new product launch
TBWA\Auckland today announced its appointment as strategic brand partner for industry-leading travel technology business Serko, to launch the new Zeno product globally.
Merger creates Wellington’s largest indie digital agency
Springload and Touchtech, two of Wellington’s more innovative and customer-focussed digital agencies, have merged. The merger is a game-changer for the industry and a big win for innovative New Zealand-owned companies, says Springload founder/ceo Bron Thomson.