AUCKLAND, Today: Today’s data from Nielsen Ad Intel and CMI highlights a curious trend in New Zealand’s advertising landscape: Passenger vehicle ads are now the seventh biggest category, pulling in a hefty $122 million in ad investments from January to December 2024.

AUCKLAND, Today: Chemistry has promoted Sarah Chernishov and Matt Watts to joint Executive Creative Directors. The award-winning pair have been instrumental in boosting the agency’s creative output and securing significant new business.

AUCKLAND, Today: Trident is back after a five-year break, rolling out a national brand campaign starting January 27, just in time for the Chinese Lunar New Year, and it will run until March.

AUCKLAND, Today: Great news from the Public Relations Institute of New Zealand! The 2025 PRINZ Awards are officially open for entries.

LONDON, Today: Dino Burbidge, celebrated speaker at World Out of Home Organization events, is now WOO’s first creative-in-residence. With a background from WCRS to Sky, he’s ready to transform advertising by integrating creativity with tech.

SINGAPORE, Today: Hearts & Science has a new leader for APAC! Rochelle Chhaya steps up as the first CEO of the network in the region, bringing over 14 years of experience with Omnicom Media Group (OMG). Recently, she’s been at the helm of OMG Thailand, where she’ll continue her role until a successor is found.

AUCKLAND, Today: Bargain Box by My Food Bag is turning heads with its new Crowdometer campaign, right after scooping a win at LUMO’s 2024 Pixels Awards. This innovative digital out-of-home (DOOH) effort combines tech and creativity to show New Zealanders a smarter way to handle dinner.

AUCKLAND, Today: W Communications, the acclaimed independent communications and public relations agency, proudly announces Robin Chang as the new General Manager of its Asia-Pacific operations. Since joining in January, Chang reports directly to the agency’s founder and CEO, Warren Johnson.