AUCKLAND, Today: More than 200 million people now call themselves content creators. Naturally, the advertising world has a few questions about how all this influence should actually work. The IAB Global Network... Read More
AUCKLAND, Today: Angela Spain is stepping into a bigger content brief at Omnicom Media New Zealand, taking on the newly elevated role of Chief Content Officer. The promotion recognises Spain’s contribution to... Read More
AUCKLAND, Today: Brisbane-based award-winning Aussie PR agency Aruga Comms has established a New Zealand arm in downtown Anzac Ave – in association with NZ shop Energi. Read More
AUCKLAND, Today: Kiwi adman Vaughn Davis's second book, Covid Schmovid – 19 Ways to Make your Small Business Boom hands out useable advice without the usual cant or cliché. Read More
SINGAPORE, Friday: New Zealand emerged as the overall winner at the APAC Effies with a total of 20 Effies, followed by Australia with 13, India with 12, Japan with nine, and China... Read More
AUCKLAND, Today: Elanco Animal Health (formerly Bayer) has unveiled a new integrated campaign for its market-leading flea treatment for cats and dogs, Seresto. Read More
AUCKLAND, Today: long-established architecture title, Home magazine, will be relaunched to the market in December after a brief hiatus following the Bauer exit from NZ. Read More
AUCKLAND, Today: The coronavirus dealt a savage blow to this year’s Effie Awards – forcing the no-show of two of the prime players on the finals shortlist – Colenso BBDO and FCB. Read More
AUCKLAND, Today: Finalists in the Wallace Art Awards – one of NZ’s most prestigious competitions – will have their works showcased around the country as part of an oOh!media campaign with the... Read More
AUCKLAND, Today: “Pretty much everyone can write,” reckons adman Michael Goldthorpe – a former TBWA NZ creative, who now runs indie agency Hunch. “It’s a technical skill that requires an understanding of... Read More