Compiled for M+AD by Colmar Brunton client executive Andy Strain: In most cases an ad on TV will last a season or two before vanishing in the consumer’s subconscious or often forgotten forever. Well, not the case for our number one pick this month.
Arrivals & Departures: Todd McCracken returns to Godzone
Kiwi creative expat Todd McCracken has returned to New Zealand to take the joint executive creative director role at Freemans Bay creative agency Contagion.
James Hurman book gets the VR/AR treatment in NYC
A children’s book written by NZ adman James Hurman – a former Colenso chief strategist, and Y&R NZ managing director – has been brought to life via VR/AR technology by Ponsonby digital agency M Theory, which took centre stage at The Future of Storytelling event in New York this week.
D&AD taps Kiwis for advisory role
D&AD has appointed two Kiwis to its inaugural global advisory board – Colenso BBDO creative chairman Nick Worthingon and expat Malcolm Poynton (global chief creative officer at Cheil Worldwide in South Korea – a marketing company owned by Samsung).
One Plus One wins nib pitch
Parnell corporate comms shop One Plus One has added nib to its roster of clients, after winning the business in a pitch against unnamed competitors.
Five London finalist spots for BBDO NZ
Aotearoa’s BBDO twins Colenso & Clemenger are through to the finals of the London International Awards in several categories – the only NZ shops to feature this year.
Yellow aims high with brand refresh
Led by newly appointed ceo *Darren Linton, a veteran of business disruption and the former head of international marketing for Universal Pictures, Yellow has just launched a brand refresh to better reflect the brand’s digital-first identity.
NZME wins rare recognition for its open mind
NZME is justifiably spreading the word on its achievement as the first media company in New Zealand to be awarded the Rainbow Tick, acknowledging its active effort to be a diverse, innovative and inclusive organisation.
Voiced by Sam Neill, mate!
Campaign Asia-Pacific has followed up on its recent two-star review of Grey Lynn indie True’s Katie Holmes/Cuba Gooding Jr Air NZ inflight safety video – with no less than a five-star take on the agency’s work, including its latest (the one with the animated Kiwi, Pete, voiced by Sam Neill).
Arrivals & Departures: iProspect welcomes global talent
iProspect New Zealand has made two key senior hires, welcoming Nicola Yates as head of paid media and Falk Werner to its downtown Auckland home as digital performance director.
