Kiwi director shoots Contiki story

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Award-winning Kiwi photographer/director Tom Gould has teamed up with youth travel company Contiki to create its latest instalment of The Travel Project, a content-led series exploring the ways in which travel makes us better humans.

Locally, Contiki works with Chemistry Interaction on a project basis – but this latest campaign was created by the travel company’s inhouse marketing agency Contiki Marketing Lab (CML) based in London, in collaboration with Tom Gould.

The Travel Project is an influencer-led storytelling platform, centred around various missions which explore the multitude of ways travel can create positive change. The latest film follows a first-time millennial traveller, Jose Gabriel Baez, on Contiki’s Adriatic Spirit trip in Europe, capturing the life-changing journey Contiki takes him on.

Gould is Auckland-born and is based in New York City. His previous work has focused on urban subcultures, with an award-winning documentary Skin which taps into a hyperlocal story while projecting a message that resonates globally.

Capturing the life of New Zealand mobster Martyka ‘Skin’ Brandt, Skin won international attention as Vimeo Staff Pick, Short of the Week, and was awarded Best Self-Funded Short Film at the 2017 New Zealand Film Awards.

Gould has also found success on the music scene, writing original concepts for artists such as Future and Joey Bada$$, while also being credited as a creator on Action Bronson’s Viceland series, F*ck, That’s Delicious.

Documenting the story of a millennial first-time traveller for Contiki, Gould follows Jose Gabriel Baez, a 19-year-old dancer based in Washington Heights, New York, as he leaves his hometown and heads on a journey to explore Europe.


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