Premium content discovery platform Outbrain has launched its proprietary training and certification programme – called Outbrain Academy – in New Zealand, following its May 2016 debut in Australia.
The training and certification programme is designed to provide digital professionals with advanced skills and the best-practice methodologies required to get the most out of Outbrain’s powerful Amplify platform.
This follows the recent launch of Outbrain’s Amplify Self-Serve platform in New Zealand – an extension to Outbrain’s core offering that will enable brands in New Zealand to manage their own content campaigns across device and drive targeted and engaged audiences to their digital content.
“Outbrain Academy comes at a time when the industry is embracing increased investment in native content discovery, as well as talent and skillset development priorities,” said Outbrain NZ director Ben Osborne.
“Its aim is to help digital marketing & media professionals differentiate themselves in a competitive market, and provides the industry with a better understanding of the full-range of Outbrain Amplify solutions to help brands maximise ROI.
“Over the past 12 months, we’ve observed an increased commitment in New Zealand from brands investing in branded content, long-form videos and native advertising,” he said.
The first instalment of Outbrain Academy in New Zealand will take place in Auckland on Tuesday, 11 and Wednesday 12th October, conducted by Outbrain’s team.
Leading sessions will be representatives from OMD, MBM, Carat, ZenithOptimedia and Starcom.
Additional course dates for eligible executives will be released in due course.
Outbrain (www.outbrain.com) says it is “the world’s largest content discovery platform”, bringing personalised, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves approximately 250 billion personalised content recommendations every month and reaches half-a- billion unique visitors from across the globe.
Top-tier premium publishers that currently leverage the Outbrain platform include The NZ Herald, Stuff.co.nz, SMH, news.com.au, CNN, ESPN, Time Inc., Le Monde, Fox News, The Guardian, Sky News, and Condé Nast.
Founded in 2006, the company is headquartered in New York with a presence in a growing number of locations globally, including the US, UK, Israel, Singapore, Japan, Australia, and now NZ.
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