TravelGrammer winner shot the South

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Auckland PR exponents Undertow Media have chosen legal secretary Tamsin Gorman as the winner of its Choice Hotels NZ TravelGrammer 2017 Instagram comp – picking up a social media exploration trip for two to Australia.

Gorman is a litigation legal secretary at Mactodd Lawyers Dunedin (and a student at Otago University) and is the face behind @amongmountainsandlakes.

Her entry was compiled on a trip north to stay at Quality Hotel Elms in Christchurch, where she made her way around the Garden City photographing the most Insta-worthy experiences, landscapes and activities the region has to offer.

“Check out her images on Instagram – they are stunning,” said Undertow’s Anna Bethell (scroll down for the link).

The comp had seen 10 hand-picked Instagrammers each sent to a different location within New Zealand for the weekend of 1-2 April.

Each was tasked with capturing and sharing their assigned region’s most exhilarating experiences, stunning landscapes and ‘Insta-worthy’ gastronomic escapades with their social media followers, in order to build a unique content series that encourages other Kiwis to explore the Land of the Long White Cloud.

“The final 10 Instagrammers had a combined audience of more than 160,000 followers, from all walks of life who share the same insatiable passion for travel and exceptional skill for creating beautiful, powerful and engaging content,” Bethell said.

Choice Hotels marketing manager Matt Taylor says Instagram is a vital part of the company’s marketing strategy and the campaign will not only help lift the profile of Choice Hotels, but New Zealand tourism in general.

“It’s been amazing to see the various tourism bodies embrace our TravelGrammer campaign wholeheartedly, which in turn supports the sharing of brilliant content, promoting New Zealand to potential visitors both here and abroad,” he said.

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