AUCKLAND, Today: Four standout campaigns have taken home Grand Prix honours at the 2025 Gerety Awards: Senna’s Cut, Never Just a Period, The Final Copy of Ilon Specht and Price Packs.
This year’s Gerety jury included a record 270 judges from 52 countries, bringing diverse perspectives to reward the best creative work. In total, winners included four Grand Prix, 36 Gold, 80 Silver and 65 Bronze. Paraguay and Kazakhstan were recognised for the first time.
The Grand Prix winners are:
- The Final Copy of Ilon Specht for L’Oréal Paris by McCann Paris (France) in Entertainment CUT, Online Video.
- Senna’s Cut for Netflix by Monks Buenos Aires (Argentina) in Craft CUT, Editing.
- Price Packs for PENNY by Serviceplan Germany in Communication CUT, Product & Packaging Design.
- Never Just a Period for Bodyform/Libresse by Abbott Mead Vickers BBDO (UK) in Craft CUT, Art Direction.
Grand Jury member Vuyo Henda, CMO at Spur Corp, South Africa, praised McCann Paris’ win: “The Final Copy of Ilon Specht, unveils the indomitable woman behind the words that reshaped beauty advertising. Her line for L’Oréal — ‘Because I’m worth it’ — not only captured the spirit of its time, but it also transcended it, becoming a mantra for women around the world.
“In an era where large language models dominate conversations and AI-assisted expression floods our feeds, The Final Copy is a testament to the enduring might of words that come from the heart — and ideas powerful enough to reverberate across generations.
“Ilon’s story is not only worth telling but worth celebrating. The Gerety Awards were founded to honour creativity that is both timely and timeless. Ilon Specht’s Final Copy pays tribute to a woman who embodied these qualities and whose powerful words continue to shape the world. That is worth a Grand Prix.”
“In these tough economic times, when people are overwhelmed and brands are under pressure, it reminds us that marketing can still connect through empathy, truth, and courage.” – Waithera Kabiru
Commenting on Senna’s Cut, Grand Jury member Menaka Menon, President & Managing Partner – Growth & Strategy at DDB Mudra, India said, “Senna’s Cut is all about great editing.
“The entire idea here hinged on the edit, on getting it down to exactly the right secondage of his record-breaking lap, on syncing the footage with the sound design, while also ensuring the narrative of the show came alive. And doing it all so well, that one was hooked from start to finish.”
Waithera Kabiru, Africa Digital Hub Lead at Diageo Africa, described PENNY’s Price Packs: “As a marketer on the African continent, I can honestly say that this campaign touched me deeply.
“In these tough economic times, when people are overwhelmed and brands are under pressure, it reminds us that marketing can still connect through empathy, truth, and courage.
“It’s soft yet powerful—feminine values we need more of in our industry. It doesn’t shout, it speaks. It doesn’t sell, it moves. In a world full of noise, this campaign chose meaning—and that’s why it deserves the Grand Prix.”
From Pakistan, jury member Rifah Qadri, Executive Director Marketing at easypaisa, commended AMVBBDO’s work: “Never just a period is a masterclass in storytelling, every frame amplifies emotion wit and urgency of the message.
“The pacing, the transitions and the visual juxtapositions pull you in and make it unforgettable, turning a sensitive subject impossible to ignore.”
Jury panels discussing this year’s creative trends and favourite campaigns are streaming this week via the Gerety Grand Jury Insight sessions.
- See the full list of 2025 winners at geretyawards.com
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