NZ Post is looking to reassert its relevance in a new brand campaign from Clemenger BBDO that aims to motivate New Zealanders and New Zealand businesses to do more today with the help of NZ Post.
The launch spot, directed by The Sweet Shop’s Iain MacKenzie, features an unexpected pokesperson: British stage & screen star Charles Dance. It started its NZ run at the weekend.
“NZ Post is an exciting organisation for right now,” says Clemenger BBDO executive creative director Brigid Alkema.
“Sure, they’re not delivering as much mail as they once were, but times change. Today’s interconnected world provides a wealth of new and exciting opportunities for a company with such a proven pedigree. Whether it’s solving complex international logistics problems, establishing e-commerce solutions, or finding small start-ups more customers, NZ Post are all over it.
“They’re already doing so much more than mail. It’s time we let the rest of New Zealand know.”
The launch spot is a “bold promise” that the ongoing campaign strategy will support, with customer success stories and case studies, in time shifting the spotlight from Charles Dance to NZ Post’s customers. They’ll get the chance to tell their stories and challenge other New Zealanders to achieve the same.
Murray Pugh, NZ Post head of marketing & strategy, said: “NZ Post is such a trusted brand, but few people know about all the exciting things we do.
“We wanted a campaign to let the public and our customers see how we’ve helped many iconic New Zealand businesses to find success.
“The launch had to be fresh, engaging and a little unexpected, so people would sit up and take notice. Clemenger BBDO has done this with room to spare. From sourcing and securing world-class talent and direction, to refining our messaging to convey the breadth of our business, the team has delivered an outstanding, engaging ad that makes me sit forward every time.”
CREDITS
NZ Post, Head of Marketing and Strategy: Murray Pugh
NZ Post, Marketing Communications Manager: Jean Mowday
Executive Creative Director: Brigid Alkema
Copywriter: Erik Hay
Head of Television: Marty Gray
General Manager: Sean Keaney
Account Director: Claudia Zwimpfer
Account Manager: Mia Freeman
Production Company: The Sweet Shop
Director: Iain Mackenzie
Executive Producer: Fiona King
Producer: Ben Dailey
DOP: Iain Mackenzie
Production Designer: Tess Strelein
Editor: Cushla Dillon
Colour Grade: Pete Ritchie
On Line Compositor: Stuart Bedford
Post Production: Beryl
Music Composer: Jim Hall
Audio Post Production: Coopers at Franklin Road
Audio Engineer: Jon Cooper
Audio Producer: Pen Cooper
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