FCB has shot two new TVCs for PAK’SAVE. Nothing new about the creative, however – these ads continue the long-running (18 uninterrupted months on the M+AD/Colmar Brunton TV Top 10), tried-and-true and very effective supermarket hero, Stick Man.
The two executions are Price Patrol (that’s it at the top of this page) and Meat Week (scroll down).
CREDITS
Price Patrol
Client: Foodstuffs NZ
Product: PAK’nSAVE
Senior Brand Manager: Denise Goodwin
Agency: FCB New Zealand
Creative Lead: Kelly Lovelock
Senior Writer: Hywel James
Creative team: Kevin Walker, Melina Fiolitakis
General Manager of Retail: Kamran Kazalbash
Account Director: Sarah Raine
Account Manager: Rachel Parker
Creative Services Director: Jenni Doubleday
Content Producer: Monique Hawkins
Media Manager: Roxane Vosper
Media Planner/Buyer: Daniel Roberts
Meat Dreams
Client: Foodstuffs NZ
Product: PAK’nSAVE
National Marketing Manager: Zena Ali
Agency: FCB New Zealand
Creative Lead: Kelly Lovelock
Senior Writer: Hywel James
Creative team: Angelo An, Alan Jones
General Manager of Retail: Kamran Kazalbash
Account Director: Sarah Raine
Account Manager: Rachel Parker
Creative Services Director: Jenni Doubleday
Content Producer: Monique Hawkins
Media Manager: Roxane Vosper
Media Planner/Buyer: Daniel Roberts
See Meat Week below
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