RadioLIVE has turned to a former globally ranked Auckland ad legend to launch a new campaign introducing the network’s new look, logo, imagery and new positioning line (Your News. Your Views).
The concept is the work of Problem Child, a new Auckland agency set up in June by strategist Louise Chapman and ex Colenso ECD Richard Maddocks (who has been working in NZ as a freelancer since returning in 2010 from the ECD role Clemenger BBDO Sydney.
The campaign is led by three TVCs, the first of which went to air across the MediaWorks TV network on Sunday.
“It’s an exciting time for the brand,” says MediaWorks ceo Wendy Palmer. The launch also comes with prizes, including a $1500 dinner at Masu restaurant.
CREDITS
Creative Concept: Problem Child
Production Company: Commotion
Producer: Matiu Sadd
Director / Editor: Mikee Carpinter
DOP: Warren Green
Gaffer: Karl Saunders, Craig MacDonald
Best Boy: Lucas Baur
Sound Recordist: Fraser Satherly
Make Up / Wardrobe: Kath Gould
Production Assistants: Alexander Borgers, Paddy Smith
Animator: Dave Thompson
Sound Post: Grant Brodie
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