Entry call for Apac Agency/Marketer Awards M+AD!

Now in its second year, Campaign Asia-Pacific, in association with Roth Observatory International, has announced the 2015 call for entries for the Agency|Marketer Partnership Awards, which recognises Asia-Pacific’s most effective client-agency relationships.

“While speed, efficiency and effectiveness have become even more critical for brands to succeed in these challenging times, a strong client-agency relationship is essential in producing the most creative work and can help bring a new level of insight and intelligence to brand strategy,” says Campaign Asia-Pacific brand director Atifa Silk.

“This year, we have split the Agency|Marketer Partnership Awards into two categories: Single Agency/Discipline, and Multiple Agencies/Disciplines.

“These awards aim to showcase the global and regional partnerships that have delivered outstanding work and sustainable ROI over time, and ultimately to bring the importance of the client-agency relationship to the forefront.”

About The Agency|Marketer Partnership Award
Entrants must have had an established relationship of at least two years or longer between an individual brand and an individual agency, and it has to be in existence for at least part of the stated entry eligibility period, October 1, 2014 to October 13, 2015.

Agencies and marketers must complete the entry together, and construct a clear and relevant case which demonstrates that their partnership has driven marketing excellence. This case can be supported with third-party endorsements from the likes of media and other marketing services partners.

This year, the award is split into two categories to recognise the best client-agency partnerships in Asia-Pacific: Agency|Marketer Partnership Award – Single Agency / Discipline.

This award recognises the best global and regional partnerships that have delivered outstanding work and sustainable ROI between a single agency from any discipline and a client. The effectiveness of the relationship has to be seen to be measurable – with a range of measures being considered such as marketing effectiveness, industry recognition and awards, performance reviews, performance-based incentives and more.

Agency|Marketer Partnership Award – Multi Agencies/Disciplines: This award recognises the best global and regional partnerships that have delivered outstanding work and sustainable ROI between multiple agencies from any discipline and a client. The effectiveness of the relationship has to be seen to be measurable – with a range of measures being considered such as marketing effectiveness, industry recognition and awards, performance reviews, performance-based incentives and more.

Judging
Judges will score the submission against the following criteria:

Marketing Challenge & Objectives (10%): In what context was the partnership started, what were the significant challenges and what goals were set for the partnership to achieve?
Partnership Strategy & Innovation (30%): Fresh and unique thinking on the Agency|Marketer Partnership, which enabled better working processes and procedures and eventually superior marketing outcomes.
Partnership Performance Overview (30%): How the Agency|Marketer arketer Partnership actually performed – based on formal and informal partnership review procedures. This can also include third-party testimonials from partners who have observed the relationship’s success.
Partnership Results & Achievements (25%): The impact of marketing initiatives on business performance – what was achieved versus targets – as well as any industry recognition for the work produced.
Partnership Showcase (5%): A video compilation (up to three minutes) which best showcases the Agency|Marketer Partnership (video may include interviews and endorsements from both agency and client leaders).

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