MediaWorks has appointed newly established WeThinkMedia as its advertising representation agency in Australia, effective immediately.
WeThinkMedia is founded by experienced media executive Peter Wiltshire, former chief revenue officer and group sales & marketing director at Nine Entertainment Co.
Joining Wiltshire and running the MediaWorks business in Australia on a day-to-day basis is Jane Stucci, a senior media sales executive with 20 years’ experience in revenue generation, yield and inventory management.
Stucci will manage operations and client-facing work with the support of sales professionals Gaylene Riminton & Emma Thomas, who have experience with MediaWorks, to provide continuity of service and a strong basis for growth.
“We are thrilled to have the opportunity to work with Peter to launch WeThinkMedia in the Australian market,” said MediaWorks chief commercial officer Glen Kyne. “His reputation, depth of experience and knowledge and intimacy with the local market, bring great benefit to MediaWorks in broadening our brand offering in Australia.
“Also, having met and spent quality time with Jane, we have great confidence in the leadership she will bring to the market on behalf of MediaWorks.”
WeThinkMedia head of sales Stucci said, “It’s fantastic to be launching WeThinkMedia and to have MediaWorks as our foundation client.
“Though I’ve lived in Australia for many years, I’m still a passionate Kiwi so I’m thrilled to share MediaWorks’ extraordinary offer as New Zealand’s largest independent broadcaster with the Australian client and agency market.”
WeThinkMedia will hold the exclusive representation rights in Australia for MediaWorks across its television, radio and digital platforms.
About WeThinkMedia
WeThinkMedia is a new, independent Australian business offering expert and personalised media representation services to local and international media platforms. Based in Sydney, WeThinkMedia has relationships with Australia’s advertising & media buying community. Founded by Peter Wiltshire, WeThinkMedia launched in April 2017 with MediaWorks New Zealand its foundation client.
Peter Wiltshire
Peter Wiltshire is one of Australia’s most experienced media executives. Over two decades he rose through the ranks of commercial broadcasting, culminating in his appointment as chief revenue officer and group sales & marketing director across Nine Entertainment Co’s (ASX:NEC) media assets. Since leaving NEC in 2016 Wiltshire has been consulting to businesses including MediaWorks New Zealand and the Medical Channel. He is also an advisory board member of the online consumer finance advice exchange, simplyaskit.com.au, and automotive and insurance industry tech start-up, justsnapit.
He began his media career in 1989 in Adelaide, and relocated to Melbourne with the Ten Network as a group sales manager in 1996. He moved to Southern Cross Broadcasting in 2001, first as national director of radio sales, and later as group director of sales across SCB’s television and radio divisions. He spent the decade spanning 2006-2016 at companies within what is now NEC. He started with the Nine Network Australia as director of sales & marketing, and in 2010 was promoted to group sales & marketing director of PBL Media – overseeing Nine, ACP Magazines and ninemsn. A year after that he was elevated to chief revenue officer, in charge of all revenue generating business units across the NEC group.
Jane Stucci
Jane Stucci is a senior media sales executive with more than 20 years of experience in revenue generation, yield and inventory management. She spent 15 years with the Southern Cross Austereo / Southern Cross Broadcasting groups, working across regional television and radio, national FM radio, and digital assets. She joined SBC as a group sales manager in 2002 and was later promoted to Sydney agency sales director, responsible for both the annual television and radio budgets. In her ultimate role as national head of television (2014-17) Stucci was accountable for SCA’s national television sales revenue and share performance. With strong external agency relationships and noted industry-wide for her commercial acumen, she negotiated and managed delivery of major media buying group deals. Stucci has also developed deep relationships with international airtime brokers who buy Australian television airtime.
Before joining SBC, Stucci held group sales manager roles with Sportsworld Media Group and Media Sales Network. Her early career included roles at AdLogic (now Landsberry & James) and Merchant & Partners/John Singleton Advertising.
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