Chorus unveils new brand platform in first campaign with Saatchi & Saatchi Chorus, Saatchi & Saatchi and Starcom have released their first Chorus campaign together, encouraging New Zealanders to break with cultural convention and “Ask for Better”.
The campaign will run online, OOH and across TV and also includes a new website created by Saatchi & Saatchi (www.askforbetter.co.nz) that helps New Zealanders identify the best possible broadband options available to them on the Chorus network.
“Right now, there are 1.4 million Kiwis out there who could be getting a better broadband experience, whether that’s switching to ultra- fast fibre or VDSL if fibre is not yet available,” said Chorus head of marketing Karren Harker.
“We hope this new campaign and website will not only encourage more New Zealanders to check the type of broadband available to them, but also streamline and simplify the process of choosing the best option for their needs.
“Thanks to Saatchi & Saatchi and Starcom for a great start working together and for all their efforts bringing this campaign from pitch to market in a few short months.” (Saatchi &Saatchi was appointed by Chorus as their agency of record along with Starcom earlier this year, following a competitive pitch.)
Saatchi CCO Toby Talbot said:
“Chorus has been one of the first clients I’ve worked on since I’ve been back at Saatchis and it has been an absolute pleasure getting to know Karren, Kate and their fantastic team.
“I hope this work will provide a gentle nudge to Kiwis to step out of their comfort zone and ask for better – whether that be broadband, muffins or massages.”
Chorus is New Zealand’s fixed line broadband and phone infrastructure company, building and looking after the country’s fixed telecommunications network. They are more than halfway through the biggest infrastructure upgrade New Zealand has ever seen, managing the majority of the ultra-fast fibre broadband network build.
Watch the work here:
CREDITS
Client: Chorus
Chief Commercial Officer: Tim Harris
Head of Marketing: Karren Harker
Senior Marketing Consultant: Kate Murchison
Senior Communications Consultant: Liz Holt
Digital Channels Consultant: Jon Dow
Creative Agency: Saatchi & Saatchi
Media Agency: Starcom
Photography: Match Photography
TVC Production: Finch Films
Share this Post
