Colenso and Goodoil’s Joel Kefali have shot a new spot for Samsung, starring NZ’s only Olympic BMX competitor, Sarah Walker, who won Silver at London in 2012.
Walker missed out on selection for last year’s Rio Olympics – due to injury. And this spot, with its spectacular imagery, graphically describes just how injury-prone BMX athletes can be.
It also demonstrates the inspiration that can be achieved when a competitor faces adversity.
“If you don’t fail, you’re not really pushing the boundaries,” Walker says.
CREDITS
Client: Samsung
Title: Defying Barriers, Pushing Boundaries
Agency: Colenso BBDO
Agency Producer: Natasha Gill
Executive Creative Director: Steve Cochran
Digital Creative Director: Aaron Turk
Group Account Director: Ahmad Salim
Business Director: James Cummins
Production Company: Goodoil Films
Director: Joel Kefali
Executive Producer: Sam Long
Producer: Anna Stuart
DOP: Andrew Stroud
Editor: Simon Price
Post Production: Palace
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