QMS NZ in partnership with Auckland Transport continues to switch on the Britomart Transport Centre, with the introduction of a 6x2m digital billboard – affectionately dubbed the ‘Britomart Plaza’ – impacting commuters exiting the station onto Commerce St.
This launch follows the development of the ‘Britomart Towers’ and the small format digital ‘Commuter Network’ and is part of QMS’ growth strategy to further bolster its portfolio of premium digital assets for Auckland Transport.
Insights from the QMS Datalab reveal that the ‘Britomart Plaza’ reaches a daily audience of over 20,000 commuters who on average earn more than the average New Zealander and are 28% more likely to be aged 20-35 years.
“The audience includes people who don’t want to listen – we’re not just talking to the politically aware but also to the less motivated voter.”
With the addition of these sites in the transport centre, advertisers are provided with the capability to showcase full animation.
Recent additions have also been made to the ‘Commuter Network’ sites in Britomart Station, with QMS now having a total of 43 screens across the Auckland Transport network.
QMS NZ ceo Wayne Chapman said: “The launch of ‘Britomart Plaza’ and the additional ‘Commuter Network’ sites signifies our ongoing commitment to working alongside Auckland Transport to provide advertisers valuable opportunities to connect with this important and rapidly growing commuter audience.”
Chapman says the launch coincides with the most recent announcement that Auckland Transport has reached “a staggering” 20 million passenger journeys across the rail network over the last 12 months.
“This is a 17% increase per annum, with this number set to grow as the network continues to develop across the city, he said.
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