SINGAPORE, Tuesday: Tangrams, Apac’s largest strategy & effectiveness awards, has announced the alignment of its key awards dates with those of the Spikes Asia this year.
In a month, on Monday 15 April, the Tangrams Strategy & Effectiveness awards will open on the same day as Spikes Asia awards.
The new arrangement allows entrants to submit outstanding campaigns into both awards and have them recognised for strategy and effectiveness as well as creative excellence.
Entrants now have extra time post-Cannes Lions to enter work into the Tangrams; and prepare submissions for a single piece of work once, rather than multiple times throughout the year.
Spikes festivals director Joe Pullos said, “We want to transform Spikes Asia into a holistic festival and awards programme that not only serves as a benchmark for creativity excellence, but also for marketing strategy and effectiveness in our industry and brings together brands and agencies alike.”
Judging of both awards will take place simultaneously during Spikes Asia Festival of Creativity. The Tangrams Strategy & Effectiveness awards show will be presented on stage throughout all three days at the Spikes Asia Festival of Creativity.
“Entrants now have time post-Cannes to enter submissions for a single piece of work once, rather than multiple times.”
Tangrams key dates
- Jury Presidents announcement: 8 April
- Call for entries: 15 April
- Early Bird deadline: 26 July
- Final entry deadline: 2 August
- Tangrams Strategy & Effectiveness awards @ Spikes: 25-27 September
Tangrams welcome submissions in five award types; Effectiveness, Media Strategy, Digital Strategy, Data & Analytics and eCommerce. All entries will be assessed on the ideas, strategies and business results by a team of expert judges who are selected based on their knowledge, influence and contribution to the industry.
Further information on all categories, rules and entry fees will be announced on 15 April at www.tangrams.asia
The Tangrams (formerly Asian Marketing Effectiveness & Strategy Awards) is a collaboration between Ascential Events (Europe) and Haymarket Media Group.
About Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications, including Campaign Asia-Pacific. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards.
About Ascential Events (Europe)
Ascential Events is an international business-to-business media company with a focused portfolio of large-scale exhibitions, congresses and festivals. Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance.
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