WELLINGTON, Yesterday: FCB New Zealand has been awarded the creative business for WorkSafe New Zealand after a pitch process conducted in Wellington. The new partners chose not to identify the incumbent, but M+AD can reveal it was Assignment.
The FCB brief includes strategy, brand and campaign work. The media business was not part of the pitch and will remain with MBM.
WorkSafe marketing & comms manager Nicky Chilton said, “We’re embarking on a fresh programme of work and we were looking for a long-term partner with the strategic and creative skills to help us extend our impact across a more culturally diverse audience.
“The pair begin their partnership immediately.”
“We are looking forward to beginning our work with FCB, and creating some fresh and innovative campaigns together.”
FCB Wellington MD Sean Keaney said, “We’re privileged to be selected to help WorkSafe continue to change people’s behaviour when it comes to being healthy and safe at work and at home and helping reduce harm in New Zealand.”
FCB and WorkSafe begin their partnership immediately.
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