AUCKLAND, Today: The House of Travel agency creative team – spearheaded by Roy Meares with a little help from Gregor Nicholas – has completed Passport, the third commercial in House of Travel’s ongoing brand campaign, launched early February.
The Better Together campaign has seen House of Travel record an increase in enquiries of 70% compared with same time in 2018.
House of Travel ceo Mark O’Donnell said, “We knew that by telling true stories we had created a strong and compelling campaign which would bring new customers through the door – but a 70% increase in less than two months is far more than we anticipated.”
“The commercials are backed by print, cinema, digital and outdoor.”
In the latest ad – based on a true story – the consultant solved a forgotten passport problem for a client minutes before the plane was due to take off.
Mark O’Donnell: “Again, the message highlights what good sense it is to work with a travel consultant and how they are with you every step of the way.
“And yes, the consultant did actually have to retrieve the passport that had been left in the copier!”
The commercials are backed by print, cinema, digital and outdoor.
CREDITS
Client: House of Travel
Founder and Executive Chairman: Chris Paulsen
CEO: Mark O’Donnell
Customer Engagement Director: Celeste Ryall
Ecommerce and Digital Channels Director: Tim Paulsen
Communications and Sponsorship Manager: Marissa Kirkham
Agency: House of Travel
Creative Director: Roy Meares
Executive Producer / Campaign Manager: Jackie Clark
Senior Account Director / Brand Implementation Manager: Lizzie Brett
Strategist: Julie Darlow
Brand PR: Angela Griffen
Production Company: Flying Fish
Executive Producer: James Moore
Director: Gregor Nicholas
Producer: Penelope Sinclair
DOP: Marty Williams
Production Designer: Neville Stevenson
Production Manager: Lisa Kissin
Casting: Catch Casting
Offline Editor: Alex O’Shaughnessy
Online editor / post FX: Leon Woods
Colourist: Tom Meares
Post Production: Mandy
Audio Post Production: Clive Broughton / Factory Studios
Original Music: Peter van der Fluit / Liquid Studios
Stills Photographer: Alastair Guthrie
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