AUCKLAND, Today: Westhaven agency Chemistry is managing the social media for the Step Up Sky Tower Stair Challenge on Friday 9 August – to support people living with blood cancer.
The challenge targets businesses and people who want to kickstart their fitness by climbing all 1103 stairs of the tallest structure in the Southern Hemisphere.
BNZ team member Will Laery, who competed last year and can’t wait to do it again, said: “What a buzz to climb the Sky Tower stairs, which is normally a restricted area for the public.
“It’s a massive vertical rush and an epic feeling when you reach the top and take a selfie over the Hauraki Gulf. And it’s all for a good cause.”
Chemistry founding partner/creative director Patrick Murphy said: ‘This is a great opportunity for businesses and Kiwis to do some good. My father passed away from leukaemia, so it means a lot to me to be part of this.
Copywriter Amelia Petrovich also worked on the campaign: “Chatting to the team at Leukaemia & Blood Cancer NZ and meeting some of the incredible families they work with really highlighted the good campaigns like this can do for real people. It’s been awesome to help get the story out there for them this year.”
“You need a beer after these things – it’s well earned.”
Participants can compete as an individual or make it even more fun with a team.
The LBC will hold an awards ceremony, with drinks & nibbles, in the Sky Tower after the event.
“When I finish the challenge I’m going out for a meal with my team and a cold beer in the Sky Tower,” said Amy Trigg, who competed in the parallel event, the Firefighter Sky Tower Stair Challenge.
“You need a beer after these things – it’s well earned.”
Registrations have just opened, and already teams and individuals are battling to be top of the fundraising leader board. The fundraising total will climb over the coming weeks as teams across the country raise money through office bake sales, raffles, movie nights and inter-office sweepstakes.
No government funding
LBC receives no government funding, so fundraising is essential, and the goal for this event is $550,000. Money raised will provide emotional and practical support to blood cancer patients as well as education and research to find a cure.
Sky City GM Brad Burnett said: “We’re thrilled to once again support and host the Step Up Sky Tower Stair Challenge for our charity partner, LBC. Every year, we encourage the public and our SkyCity employees to take part, and always get an overwhelming response. We encourage anyone who is thinking of participating, whether it be in a team, or individually, to give it a go.”
- Register here: stepupclimb.org.nz
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