AUCKLAND, Today: NZ out-of-home media continues momentum delivering 16% growth over the first half of 2019 vs 2018, according to the latest report from the Outdoor Media Association.
OMANZ members cite a range of key drivers, including the strong adoption of digital out-of-home from new categories, alongside increased spend from traditional category supporters.
Q1 delivered a 16.9% lift in revenue YOY % (total Q1 revenue of $30,141,399) followed by another stellar performance in Q2 with an increase in revenue of 15.7% (total Q2 revenue $33,922,104).
This has resulted in H1 2019 delivering exceptionally strong growth in revenue: +16% to $64,063,503 (gross media revenue) YOY.
Digital continues to play a significant part in this revenue growth with it accounting for 60% (38,037,491) of all revenue.
“We’re not expecting any let-up to the current momentum.”
OMANZ GM Natasha O’Connor said: “Advertisers continue to embrace the benefits of digital out-of-home media with improved relevance, immediacy and audience growth as they prioritise out-of-home as a key component of their comms planning and media mix.
“There is no denying the correlation between out-of-home’s revenue results and its effectiveness. The latest Nielsen quarterly review shows that out-of-home outperforms all media when it comes to the all-important influencing purchasing decisions, making it an increasingly essential part of all media schedules.
“We’re not expecting any let-up to the current momentum.”
About OMANZ
The Outdoor Media Association of NZ is a not-for-profit, professional, cohesive industry body, representing key Outdoor Media display companies who collectively contribute approx 87% of total out-of-home advertising industry revenue. OMANZ media display members are JCDecaux, oOh! Media, Media5 and QMS.
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