AUCKLAND, Today: With the recent Covid-19 pandemic highlighting the importance of NZ’s essential services warriors, Augusto worked with Wendy’s on a proactive TV & online campaign to allow the Warriors players who are currently in lockdown to send their thanks to those working on the frontline.
“Wendy’s decided for this campaign only to purchase paid advertising on NZ media channels to support the media industry.”
Utilising Wendy’s long-standing partnership with the team, players including Blake Green, Ken Maumalo, Isaiah Papali’I, Adam Blair and Kodi Nikorima recorded video messages from their homes showing their thanks to the “real warriors”, those working tirelessly on the frontline in our hospitals around the country to help protect Kiwis.
The campaign was edited into 30” and 15” spots that are currently running across TV, digital and social.
Wendy’s have decided for this campaign only to purchase paid advertising on New Zealand media channels to show support for the NZ media industry.
CREDITS
Client: Wendy’s
CEO: Danielle Lendich
Agency: Augusto
Client Service: Victoria Heneghan
Creative: Mitchell Crowe and Marissa Schmidt
Creative Directors: Rich Robson, Matt Sellars
Producer: Simone Goulding
Editors: Corbinian Beitelstein and Kat Kasajima
Design: Nina Vasiljevic
Motion GFX: Shaun Madgwick
Share this Post
