Mumbai (October 1, 2014): Leading APAC media technology company Komli Media has launched a new integrated cross-channel CRM remarketing platform in NZ and Australia. The company says the platform is the first of its kind, and forms part of its products’ market expansion plans.
“RevX moves beyond first generation remarketing solutions by enabling marketers to leverage the full spectrum of consumer insights across web, mobile and CRM to reach users across devices,” said Komli Media founder/CEO Amar Goel in a statement released today on both sides of the Tasman.
“Marketers have complete transparency and control to integrate their customer data with RevX and run highly personalised campaigns across multiple channels including display, mobile and Facebook.”
Goel says customer interaction with a brand is not limited to websites any more. “With the evolution of multiple channels like mobile apps, social pages , support channels, etc, customers are engaging with brands from multiple sources and are leaving rich data about their preferences,” he said.
“The next wave of personalised marketing involves leveraging these customer interactions and processing them intelligently to run targeted cross-channel campaigns. With RevX, we are offering this with our hallmarks of transparency and control.”
Although Komli has operated as a remarketing DSP since February 2014, with RevX comes the introduction of CRM remarketing and Facebook’s Custom Audiences and Website Custom Audiences capabilities.
This allows marketers to leverage their CRM data like email ids and phone numbers to run cross-device campaigns on Facebook. Additionally, marketers can also run display and mobile remarketing campaigns to achieve their end goals of driving transactions, user engagement or app installs.
Komli’s existing remarketing clients can seamlessly onboard their CRM data to RevX and immediately extend their campaigns to Facebook. The company says its beta campaigns have delivered a 50% increase in transaction volumes by running Facebook Website Custom Audiences campaigns via RevX.
“Marketing complexity is continuously increasing as users are engaging with us via multiple devices from multiple locations across multiple properties,” said Gagan Arora, Chief Marketing Officer of Printvenue.com, India’s leading printing and personalisation portal.
“The challenge lies in tying these customer interactions to build complete user profiles and then leveraging this information for personalised messaging. RevX’s early move in the CRM remarketing space and their integrated approach to display, mobile and social is a very exciting proposition and we are working closely with them to scale our business across channels.”
About Komli Media
Komli Media is Asia Pacific’s leading media technology company with solutions across display, mobile, social, and video for marketers, agencies and publishers. Komli is building next-generation platforms that leverage the power of programmatic buying to make advertising across display, mobile and social simpler and transparent.
Headquartered in Mumbai, Komli Media has 300 employees across 12 offices in India, Southeast Asia, Australia, and New Zealand. It is venture backed by leading investors such as Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners, Draper Fisher Jurvetson, and Peepul Capital.
- Find out more at www.komli.com
- All enquiries to Ms Tasneem Ali, Director – Australia & New Zealand) Tasneem.ali@komli.com
- Komli NZ is at 15 Bath St, Parnell (ben.somerset@komli.com)
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