BUSAN, Today: NZ entries to South Korea’s Ad Stars Awards grew 146% (from 440 in 2019 to 1081 in 2020. Three Kiwi senior creatives are among the international jury panel – Big CD Joe Holden, Stanley St CD Kim Ellison, and FCB ECD Peter Vegas.
In total, Ad Stars counted 20,028 entries from 60 countries to this year’s awards, with an increase in entries from a diverse mix of markets around the globe. Total entries are almost on par with AD STARS 2019 when 20,645 entries were received.
Ad Stars chair Hwan Jin-Choi said: “The diversity of entries we received proves that creativity really does shine amid crisis.
“Our industry has not stopped producing purposeful ideas, which are changing the world and encouraging communities to support each other at a pivotal moment in history.
“Three Kiwis are sitting on this year’s jury – Big CD Joe Holden, Stanley St CD Kim Ellison, and FCB ECD Peter Vegas.”
“With entries nearly doubling from Oceania markets alone, we are seeing strong support for our model as a not-for-profit festival. By not charging entry fees, we hope to create a level playing field for agencies of all sizes.”
Australian entries are up 59%. Judging is already under way.
Ad Stars awards head Chloe Moon said: “Our team has already begun analysing this year’s entries, and some interesting trends are emerging.
“Last year, we noticed a spike in technology-driven campaigns incorporating Artificial Intelligence and Mixed or Virtual Reality.
“This year, we are seeing more heartwarming communication ideas that reflect warm hearts such as love for mankind, love for the family, or love within a couple.
“Many brand strategy ideas reflect the Covid-19 crisis and encourage people all over the world to stay strong and come together despite staying apart.”
All entries are now in the running to win two Grand Prix US$10,000 cash prizes.
Winners will be announced online on Saturday 22 August.
- More here: www.adstars.org
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