AUCKLAND, Today: oOh! NZ is “bringing innovative, cross-channel solutions to the fore” with the promotion of Rick Goodwin as its new product solutions & innovation director, the hiring of industry veteran Chris Phillips as street furniture product manager, and the promotion of Rebecca Heer.
Goodwin & Phillips will lead a refreshed team responsible for the delivery of an integrated audience and data-led approach to selling oOh!’s various channels, focusing on what brands need in the current market while also developing innovative cross-channel products for the future.
Goodwin steps into the role from his former position as digital channel manager, bringing 15 years of local & international media industry knowledge.
oOh! NZ head of sales Ben Gibb said: “Rick’s strategic leadership will see a focus on cross-channel campaign solutions, audience delivery and ROI, plus play a key role in setting the New Zealand business up for its evolution into programmatic digital out-of-home.
Goodwin will be supported by Chris Phillips, a specialist in data-driven marketing with 20 years’ international experience, who recently joined oOh! from Reach Media.
Can-do attitude
In addition, Rebecca Heer joins the team as product specialist – retail, driving oOh!’s retail shopping centre offering. Heer is an internal promotion, moving into the role from the marketing team.
Ben Gibb said: “The combination of Mr Goodwin’s experience across both online and out-of-home channels, and Mr Phillips’ data-driven approach, willl greatly enhance the company’s integrated offering at a time when audience delivery, audience-based solutions and maximising ROI are key priorities for clients.
“Restructuring allows us to place emphasis on pulling together our core street furniture and retail channels into more integrated, audience-led propositions.”
“Rick has valuable digital and out-of-home media experience, and a real vision for the future, which makes this promotion a well-deserved recognition of his five years with the company.
“Restructuring the team under his leadership allows us to place a stronger emphasis on pulling together our core street furniture and retail channels into more integrated, audience-led propositions which are the building blocks to delivering exceptional campaigns for our clients.
“Chris will be a key player in the team and crucial support to Rick. His ability to find innovative solutions that increase reach will be a great asset as our product offering evolves.
“Rebecca has a fantastic can-do attitude, and has demonstrated her value to the company in the last 12 months since joining us. Thrust into being very hands-on through Covid, Rebecca was a key part of the team that pulled together our weekly Data Insights updates.”
About oOh!media
oOh!media is a leading out-of-home media company that is enhancing public spaces through the creation of engaging environments that help advertisers, landlords, leaseholders, community organisations, local councils and governments reach large and diverse public audiences.
The company’s network of 37,000+ digital and static asset locations includes roadsides, retail centres, airports, train stations, bus stops, office towers, cafes, bars and universities.
Listed on the ASX, oOh! employs around 800 people across Australia and New Zealand, and had revenues of A$649 million in 2019. It also owns digital publisher Junkee Media, printing business Cactus, and oOh! Experiential.
The company invests heavily in technology, and is pioneering the use of sophisticated data techniques that enable clients to maximise their media spend through unrivalled and accurate audience targeting.
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