AUCKLAND, Today: JCDecaux New Zealand is preparing to launch a digital panel of “Olympic proportions”, offering advertisers access to the large volume of audiences travelling from Auckland’s CBD through Parnell and into Newmarket.
JCDecaux NZ head Mike Watkins said: “At over 170sqm, and appropriately named The Olympic – it’s located above Newmarket’s Olympic Pool – this is a state-of-the-art panel that towers over the entry to Newmarket, reaching the huge volume of traffic travelling down Parnell Road onto Broadway.
“High audience dwell times due to slow-moving traffic.”
“With more than 600 stores, including the newly upgraded Westfield shopping centre, and a plethora of bars, cafes and restaurants, Newmarket draws audiences from across the city.
“Highly impactful due to its in-front, elevated positioning, exceptionally long viewing distance and high audience dwell times due to slow-moving traffic, this iconic site is set to become one of the most sought-after out-of-home touchpoints in JCDecaux’s digital portfolio.”
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