AUCKLAND, Today: After a competitive pitch, Villa Maria has appointed We Are Pead as its new PR agency partner. Previously, there was no permanent incumbent.
The agency will be responsible for all New Zealand communications activity for Villa Maria, including strategic planning, media relations and new product launches within its Private Bin, Cellar Selection, Reserve, and Single Vineyard ranges.
Villa Maria marketing chief Sarah Szegota said: “Pead’s superb reputation stood out and we are looking forward to the team delivering fresh thinking and strong results.
“Our passion for ideas that provoke action, and our experience in the drinks sector, make this a perfect partnership.”
“We have big plans over the next few years and media relations will be instrumental in our brand activity.”
We Are Pead partner Anna Farrera said: “Adding New Zealand’s most loved and awarded wine brand to the agency’s portfolio was a significant moment for the team.
“We are absolutely delighted to be working alongside such an esteemed and innovative New Zealand brand with strong sustainability credentials.
“Our passion for media relations and PR ideas that stand out and provoke action, coupled with our experience across the drinks sector, is a perfect partnership.
“Villa Maria is an icon of the New Zealand wine industry; its success at home and off-shore over the last six decades is something we want all Kiwis to be proud of.”
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