AUCKLAND, Today: Westhaven indie Chemistry has been appointed by OnePure Artesian Water as its brand and outsourced marketing partner – without a pitch. There was no incumbent.
Chemistry founding partner Mike Larmer said the agency’s priority is to develop OnePure brand positioning and global strategy for turbocharging the brand’s international growth.
OnePure GM Grant Verry said: “Chemistry really impressed us with its strategic approach and in-depth understanding of what we are about.
“They really understood our brand challenges and identified immediate opportunities to grow market share quickly. We have ambitious plans for the next three years and having the calibre of the Chemistry team onboard makes me really excited for what we can achieve globally.”
“Worldwide, bottled water is growing at nearly 10% a year, making it a $200 billion industry.”
According to the New Zealand Beverage Council, New Zealand’s water bottling industry is a very small user of the country’s freshwater resource, representing less than 0.002% of total annual domestic freshwater consumption.
Chemistry managing partner Mel Moss said: “At the same time, worldwide, bottled water is growing at nearly 10% a year making it a $200 billion industry.
“On the international scene, New Zealand is a very small player making up only 0.3% of the total bottled water market. We want to change that while staying true to OnePure’s environmentally sustainable philosophy.
“With the US taking 46% of NZ’s exports followed closely by China and Hong Kong at 44%, we’re excited about the opportunity to make OnePure New Zealand’s premier artesian water brand.”
Chemistry’s appointment is effective immediately.
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