AUCKLAND, Wednesday: Auckland indie agency Motion Sickness has won the full Energy Online business after a competitive pitch. The incumbent was Contagion.
Motion Sickness founder/CD Sam Stuchbury says the agency has really put its “big-kid pants on”.
Motion Sickness will now be the lead creative agency for Energy Online. Partner/head of strategy Hilary Ngan Kee said leading a business like this is a huge, but logical, step up for the agency in terms of its long-term strategic growth.
“One thing that became clear to us through the pitch process was the cultural fit between our two organisations.
“They’re a hugely ambitious business, filled with good people, who look at the world differently. We can’t wait to collaborate with the Energy Online team to take this brand to new heights, and to produce work we’re all proud of.”
“You don’t need 200 staff and to be a multinational agency to do the best work for the best brands.”
“It will challenge the team – in a good way – because Motion Sickness will for the first time be leading everything, from the brand to day-to-day marketing to above-the-line campaigns.”
Stuchbury: “Our long-term vision for the business is to produce the world’s best work, for the world’s best brands, right here in one of the world’s smallest countries.
“We believe you don’t need to have 200 staff members and be a large multinational agency to do the best work for the best brands. We have a smallish team, comprised of some of New Zealand’s most talented minds, and we’re punching well above our weight. It’s a new agency model and it’s working.’
New hires
“With Sylvia Humphries adding even more creative firepower to the team, joining Motion Sickness from DDB Berlin, and Dora Fedaeff from TBWA coming on board with valuable experience in social strategy, the agency is growing.”
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