AUCKLAND, Wednesday: Harvey the dog, much-loved brand icon of home ventilation market leaders HRV, has been popping up on billboards all over the city from the North Shore to Western Springs.
HRV marketing, products & insights GM Chris Masterson said: “The billboards feature Harvey staring out his window – and even though there’s no copy, the message is clear: We’re in this together.
“The message is clear: We’re in this together.”
HRV agency partners The Goat Farm and Sneakers Media approached media providers Lumo, JC Decaux, Mediaworks and oOh! to see if Harvey could fill some spare OOH space and give Aucklanders something to smile about when out for their walks around Tāmaki Makaurau during September.
“At HRV we’re all about loving the feeling of coming home, and right now Aucklanders want nothing more than to get out of the house,” said Masterson.
“Showing people that Harvey is in his kennel too is our way of saying that we are all in this together.”
CREDITS
Client: HRV
GM Marketing, Products and Insights: Chris Masterson
Marketing Manager: Nicole Heaford
Creative agency: The Goat Farm
Creative Director/Owner: Vaughn Davis,
Senior Creative: Michelle Vohan
Creative: Scott Wheeler
Account Director Angela Etheridge
Media agency: Sneakers
Managing Partner: Elaine Gibbons
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