AUCKLAND, Today: Saatchi & Saatchi, dentsu and social media agency Motion Sickness have put a new spin on Publicis Global’s Heineken Cheers to All campaign in New Zealand.
The show kicked with a globally created tvc – and locally produced OOH and digital, which is now live –and will see more locally created social media assets released later this month.
“Heineken in the Netherlands will also be running the Kiwi-produced creative later this year.”
The global campaign centres on the idea that gender stereotypes around drink preferences (such as men only drinking beer and women only drinking cocktails or wine) are outdated.
The NZ campaign is now running on TV, TV OnDemand, cinema, YouTube, social media, digital OOH, and digital dynamic OOH.
Heineken in the Netherlands will also be running the Kiwi-produced creative later this year.
View the Publicis Global tvcs below.
CREDITS
DB Breweries/Heineken Marketing Manager: Angela Appleton
Lead Creative agency for local content: Saatchi & Saatchi NZ
Global creative agency: Publicis Global
Social media agency: Motion Sickness NZ
Media agency: dentsu NZ
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