AUCKLAND, Monday: NZ Herald business reporter Damien Venuto has penned a lengthy piece about NZ independent agency Wrestler and its global client, NZ-based shoemaker Allbirds (20+ stores throughout Europe ad the US).
“They may have recently listed on the US-based Nasdaq with an IPO raising US$300 million, but the company hasn’t forgotten its roots,” Venuto wrote.
“Allbirds could pick virtually any ad agency in the world. And yet it has opted to retain its connection with the Wellington-based crew that’s been part of the story from the beginning.”
“Despite having a market cap in excess of $2 billion, the company continues to call on little-known New Zealand ad agency Wrestler to lead all the creative, direction and filming for Allbirds campaigns rolled out around the world.
“What makes this remarkable is that Allbirds could have its pick of virtually any advertising agency in the world. And yet, it has opted to retain its connection with the Wellington-based crew that’s been part of the story from the beginning.
“So how did this Kiwi collaboration start in the first place?
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