AUCKLAND, Today: Following a competitive pitch, Fire & Emergency New Zealand has appointed Newton-based Motion Sickness as its lead creative agency.
After seven years with the incumbent FCB, Fire & Emergency NZ had placed their creative and production services up for pitch.
Fire & Emergency deputy ceo Raewyn Bleakley said: “Through this pitch process we were looking for a creative partner who could help us create change among our most ‘at risk’ and hardest to shift audiences.
“Motion Sickness has definitely shown it can deliver innovative and attention-grabbing work that drives change – we’re looking forward to having the team’s fresh ideas and strategic nous on our account.”
Motion Sickness head of strategy Hilary Ngan Kee said: “We have a huge amount of respect for the work that Fire & Emergency New Zealand do.
“Many of the communications problems they’re looking to solve require a consistent change in behaviour – always a juicy strategic challenge.
“The Fire & Emergency New Zealand account marks our first big government agency win.”
“We’re ready to throw everything at it. We’re looking forward to working collaboratively with the Fire & Emergency team to produce some fresh and effective creative ideas that will make a real difference.
“Being appointed to the Fire & Emergency New Zealand account marks the first big government agency win for Motion Sickness, after being added to the All of Government panels in November last year.
“It is also the second competitive pitch win for the agency in the last six months, Motion Sickness was appointed lead creative agency for Frank Energy (formerly known as Energy Online) last year.
Motion Sickness business director Alex McManus said: “More lead agency positions were always part of our strategic vision – to partner with some of the most ambitious brands in New Zealand, to create some of the world’s best work.
“We have added some very talented humans to the team over the past 12 months, which helps us to stay ahead of our growth.
“As well as great advertising, they’re genuinely passionate about making a difference, and are very keen to get stuck in to work with the team at Fire and Emergency New Zealand.”
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