AUCKLAND, Today: Discovery is directly targeting ad agencies and their clients with tailored competitions – attached to upmarket prizes – to celebrate the launch of its two new free-to-air channels, Eden and Rush.
The prizes include a mini-break “worthy of a movie star” and an adrenaline-fuelled trip to a tropical island.
Discovery ANZ senior director content Juliet Peterson (based in Auckland) said: “Discovery’s two channel-inspired competitions will give advertisers and marketers, media and creative agencies the chance to join the fun and win high-value prizes that reflect the two new FTA brands Kiwi audiences are going to love.
“Eden will feature local and international content including movies, award-winning drama and lifestyle shows like Changing Rooms UK and Ellen’s Next Great Designer, and will be the home to Newshub Live at 8pm, a new 30-minute bulletin covering the biggest stories of the day.
“Rush will offer a range of high-action factual entertainment content, predominantly shows from across the survival and adventure genres including Man vs Wild with Bear Grylls, and Alaskan Bush People.
“The media landscape is ever-changing, and we are proud that we are able to introduce two new channels into the New Zealand market. Eden and Rush will provide a huge variety of shows across linear and streaming platforms, offering up quality news as well as locally curated content selected to inspire and engage viewers throughout New Zealand.”
“We’re proud to be investing in new channels that will drive audience growth across our linear and digital portfolio, and excited to be launching them with such a bang for our advertising partners.”
“Our first competition, Discover your Eden launched this week and challenges entrants to a series of Eden content-related tasks each day until tomorrow (Friday 25 March).
“A daily winner will be announced, with the recipient receiving a $1000 cash prize. The lucky overall winner will ‘discover eden’ as they are flown via helicopter to stay the night at Eagle’s Nest, in Russell in the Bay of Islands.
“The Experience the Rush competition will kick off this Monday (28 March), with full details set to be released via Discovery’s EDM on the day. There will be a further four $1000 cash prizes for runners-up, with the grand prize guaranteed to raise the heart rate of the overall winner.
Discovery ANZ senior director ad sales Donna Gurney (also Auckland-based) said: “We’re proud to be investing in new channels that will drive audience growth across our linear and digital portfolio, and excited to be launching them with such a bang for our advertising partners.
“These are genuinely jaw-dropping prizes so we hope this is going to be a lot of fun and can’t wait to see people getting involved.”
To enter in the competition, and for full, daily instructions on how to take part, you need to sign up to Discovery’s EDM. Scroll down for details of the prize packages.
“These are genuinely jaw-dropping prizes so we hope this is going to be a lot of fun and can’t wait to see agency people get involved.”
Eden prize packs include a night away for two people at the jaw-dropping Eagle’s Nest. Return helicopter flights will transport you to and from Auckland.
A spectacular helicopter flight following the East Coast beaches of Northland to land at Eagle’s Nest, where you will stay in a villa that is the ultimate nest for two, with a mezzanine bedroom that enjoys spectacular views across the Bay of Islands.
You will be greeted with champagne on arrival, and enjoy fresh seasonal fruit platters for breakfast, and a delicious three-course dinner prepared by the resident Eagle’s Nest chefs. Return flights to Auckland if required
Plus, four $1000 cash prizes will be won each day.
Experience the Rush prize details to come.
- Sign up to the EDM here
ABOUT DISCOVERY NZ (by Drum PR senior account manager Chloe Tonkin)
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Available in 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens.
Share this Post
