SYDNEY, Wednesday: American Express has leaned heavily on its Australian agency to promote the launch in New Zealand of its Gold Rewards Card.
dentsuMB is Amex’s global creative agency based in New York with 20 offices around the world.
The Amex NZ Gold work was developed and created by the local dentsuMB APAC office in Sydney in consultation with dentsu NZ and alongside the NZ teams of Mango, UM, and Auckland photographer Manja Wachsmuth and her production team.
The majority of dentsuMB team members who worked on the campaign are based in Sydney.
“The ads feature The Lodge Bar executive chef Matt Lambert and Alma executive chef Jo Pearson handling unique NZ ingredients.”
Auckland-based American Express country manager said the This is Gold campaign’s focus is the Kiwi culinary experience was created by [Sydney] agency dentsuMB.
The ads feature The Lodge Bar executive chef Matt Lambert and Alma executive chef Jo Pearson) handling unique NZ ingredients.
The campaign can be seen nationwide in OOH, radio, print, digital, and social.
dentsuMB Australia CD Will Edwards said: “New Zealand is defined by its unreal landscape, thoughtful people, unrivalled food, and the connectivity between those things.”
CREDITS
Client: American Express
Director, Consumer Card Services: Simon Ashton
Acquisition: Margo Mitchell
Marketing & Partnerships: Ben Crocker
Brand Manager: Sarah Wickham
Assistant Brand Manager: Eloise Armstrong
PR Manager: Sarah Bullen
Agency: dentsuMB Sydney (part of dentsu Creative)
Creative Director: Will Edwards
Associate Creative Director: Jackson Long
Senior Art Director: Paolo Meucci
Designer: Aimee Harpur
Group Account Director: Bethany Ryan
Senior Account Director: Chris Braks
Account Manager: Kate Quinn
Account Executive: Armaity Pavri
Senior Brand Strategist: Philip Johnston
National Production Lead: Lauren Reilly
Integrated Producer: Clare Dyer
NZ Agency: UM
Senior Client Director: Rachel Campbell
Planning Director: Sian Campling
Account Director: Gaby Johns
Partnerships Trader: Maddy Bertinshaw
Investment + Partnerships Executive: Sufyan Lakhana
Photographer: Manja Wachsmuth
Producer: Briar Pacey
PR: This is Mango
Senior Account Director: Liz Holt
About dentsuMB
dentsuMB is a global creative agency delivering idea-led brand transformation at scale across 33 locations in 24 markets.
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